Leadinfo blog

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Why Smart Bidding and Advantage+ may be optimising for AI agents

Your Google Ads account looks healthy, but your pipeline has not moved with it. Some of your clicks may now come from AI agents, and Smart Bidding and Advantage+ learn from everything you feed them. This article shows how that pushes algorithms to optimise on the wrong thing and why B2B campaigns are especially exposed. You’ll also read how offline conversions point the algorithm back at real companies instead of bots.

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Lead generation, B2B Marketing

Who is visiting my website? How to identify the companies behind your traffic

Your analytics tells you what visitors did on your site, but not who they were. And that’s a missed opportunity: 98% of them leave without a trace. Company identification changes that. You see which company stopped by, which pages they viewed, and whether they’re worth a call. This article covers how it works, what it can and cannot do, what GDPR allows, and how to turn a company name into a lead.

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Lead generation, Sales

Identify website visitors and turn them into leads: a five-step playbook for B2B teams

Identifying which companies visit your site is the easy part. Turning that list into leads sales actually follows up on is where most teams stall. This playbook breaks the process into five steps: identify, filter out the noise, score on real intent, find the right contact, and route every qualified company to one owner with a deadline. See exactly where the handoff usually breaks, and what to automate so it doesn’t.

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Lead generation

The best lead intelligence platforms for B2B sales teams in 2026

Lead intelligence platforms all promise to tell you who to call, but they solve different pieces of the puzzle: contact databases, account-based intent, or website visitor identification. We compared eight platforms US sales teams shortlist in 2026, from Leadinfo and ZoomInfo to Apollo.io and 6sense, on six criteria that decide whether a tool actually gets used after month two. See which one covers signal, contacts and automated follow-up in one place, and which only solve part of the problem.

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Lead generation

Website visitor identification market leaders in 2026: who leads and why

Vendors rarely publish revenue or market share, so ranking website visitor identification tools by the numbers isn’t really possible. This overview takes a different approach: how the market is structured, how it’s consolidating, and which providers lead on six criteria you can actually verify yourself, from cookieless coverage to pricing transparency. See where Leadinfo, Lead Forensics, Dealfront, Snitcher, Albacross, ZoomInfo, 6sense and HubSpot each stand.

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