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Intent data
The Value of Using First–party Intent Data in Sales
Unlock actionable insights with 1st party intent data—directly collected from your website or digital assets. Understand user behavior and preferences for smarter business decisions.
The Different Types of Intent Signals You Must Know to Drive More Sales
Intent signals are valuable data points that can provide insights into a potential customer’s behavior and buying intentions. By analyzing intent signals, businesses can identify prospects actively researching and evaluating their options, allowing them to reach out to them at the right moment, tailor their messaging, and close more deals.
How to Leverage Intent Data to Upsell to Your Existing Customers
Are you a sales rep who wants to maximize your return from existing clients? If so, then upselling is key! Upselling not only helps client retention but also increases profitability. This article will discuss how to approach best upselling with existing clients and why it’s essential in modern sales. By
Email marketing
Inbound vs. Outbound: Decoding Marketing Strategies
Navigating the realm of B2B marketing often leads to the question: Inbound or outbound – which reigns supreme? While the prevailing wisdom suggests that inbound marketing is the cost-effective route to higher quality leads and enhanced ROI, is this universally applicable across all markets and marketing approaches?
In this comprehensive
Crafting Effective Follow-Up Emails: 3 Proven Templates for Improved Conversion
Unlocking the secret to crafting a highly effective follow-up email template can significantly enhance your conversion rates. Fortunately, you don’t have to search far and wide because we’ve compiled the perfect template right here in this article. How did we achieve this feat? By meticulously analyzing data from millions of
Discovering Who’s Read Your Email: 4 Free Methods to Track Engagement
Are your meticulously crafted emails failing to get responses, leaving you in the dark about whether your leads have even opened them? The frustration of unanswered emails can impede your ability to capitalize on potential business opportunities. Understanding whether someone has read your email is crucial for gauging engagement, optimizing
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