As marketers, we’ve all been guilty of sending mass marketing messages to prospects and customers. And yet, we know that the more personalised and targeted our campaigns are, the better they perform.
One way to be more targeted is to adopt an account-based marketing (ABM) strategy. An approach that generates revenue by targeting a carefully vetted list of target accounts rather than waiting for leads to come to you.
So let’s talk about how you can create your very own strategy.