Leadinfo blog

Discover how our software fuels business growth and enhances your sales and lead generation strategies with our comprehensive articles. Explore our company culture and updates here. We’ve got you covered, no matter what you’re seeking.

Lead generation, B2B Marketing, Sales

B2B lead cost: what a B2B lead really costs

The cost of a B2B lead is not what you pay per click or per form fill, but what you pay for a lead your sales team can actually work. Companies that count only their media spend miss two heavier cost layers: the hours spent qualifying and following up, and the waste of paying for contacts that were never leads. This article shows you how to calculate your real cost per qualified lead, and why the biggest saving is rarely found by buying more cheaply.

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Lead generation, B2B Marketing, Sales

What is B2B lead generation and how do you approach it?

Most B2B teams are doing plenty: campaigns, content, calls, emails. Yet the feeling lingers that little comes out of it and that’s rarely a channel problem. It’s almost always a sequencing problem, and this article sets that order straight in six steps.

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B2B Marketing, Product updates

AI is sending traffic to your site. But is it traffic you can actually use?

AI search engines like ChatGPT, Perplexity and Gemini are sending more traffic to your site, but much of it is training bots, not real visitors. Discover why that distinction is crucial and how AI Traffic Insights separates bot from visitor.

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B2B Marketing, Lead generation, Sales

Buying lead lists: the pros and cons for B2B teams

Buying or outsourcing a lead list? Discover the costs, the benefits, the GDPR rules and why warm website visitors often return more than a bought list.

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B2B Marketing, Lead generation, Sales

Buying a B2B address list: what to look for

Buying a B2B address list feels like the fastest way to fill your pipeline. In practice, it rarely delivers: outdated records, poor targeting, and legal risk the moment personal data is involved. There’s a warmer way. Instead of buying cold addresses, identify the companies already showing interest on your own website, and reach out at the moment that interest is real.

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B2B Marketing, Lead generation, Sales

Buying a mailing list: why it rarely works and what does generate leads

You need more leads, fast. Buying a mailing list looks like the logical shortcut: thousands of addresses, one payment, start sending. Yet in B2B that approach rarely fills a pipeline. Bought lists tend to be out of date, loosely targeted and legally risky under GDPR. Read on to see how to fix that.

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Lead generation, Sales

Buying a call list: what to check before you buy

Buying a call list sounds like a quick fix: hundreds of companies, one file, start dialling. Yet many B2B teams find that a bought list disappoints. The contacts are cold, the data is out of date and the odds of a real conversation are slim. Read on to see how to fix that.

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Lead generation, Sales

The alternative to an address list: reach customers without buying one

If you are looking for an alternative to an address list, you are probably stuck in a familiar dilemma. You want to reach new companies, but buying a list feels like firing a shotgun. You pay for contacts you do not know, who never asked for your offer, and who are often out of date by the time you use them. Read on to see how to fix that.

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Sales, Lead generation

Building a customer database: smarter than buying a list

Buying a customer database gets you volume fast, but the data ages quickly and says nothing about buying intent. Building one from your own website traffic does the opposite: it fills your list with companies that are already looking for a solution. With Leadinfo you see which organisations visit your site. That way your database grows with warm contacts instead of a list that ages by the day.

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