At Chopier, most of our work revolves around pure lead generation for construction and real estate companies. And in those sectors it is only about one thing: what does it yield? No vague dashboards or non-binding KPIs, but concrete opportunities, tight follow-up and turnover that you can point to.
Leadinfo is no longer an additional tool for us, but the driving force behind our commercial approach. In this article we show how we use Leadinfo to provide customers with structurally better results.
Leadinfo is no longer an additional tool for us, but the driving force behind our commercial approach.
From website visits to commercial opportunities
Many companies see dozens to hundreds of anonymous visitors every day, but do not know who is really in the market. Leadinfo makes that visible.
With Chopier, that data never stands alone. We link Leadinfo as standard to a CRM, a Google Sheet or a platform such as Zapier. In this way, we build a daily, clear lead flow that is immediately usable for sales and is enriched with additional data via Apollo and completely future-proof because everything is first-party.
For customers, this means finally going from noise to clarity: no guessing, but a reliable list of companies showing interest.
Smarter segmentation for more relevant marketing
Segment all website data by sector, region, pages viewed and the behavior that reveals intent. We use this to build target groups that are much more targeted than the standard “company name lists” that many B2B teams work with.
On LinkedIn, for example, we use profile URLs to set up super-sharp audiences. For Meta we create custom target groups with personal emails and telephone numbers. The result? Campaigns that become narrower and more effective, while costs drop.
Sales only receives leads that they can really do something with
The bottleneck of less business is often limited follow-up. That is why we ensure that sales does not just see “20 companies”, but a clear overview of priorities. We work with categories such as hot leads (multiple product pages, high intent), high-intent prospects who need to be called the same day, and returning prospects who are warm but slightly less urgent.
Everything is clearly presented in a Google Sheet or CRM, including columns for call status, date, result and next steps. For CEOs and commercial leads, this creates something that they have often never seen so clearly before: is this a marketing problem or a sales problem? Leadinfo can thus be used as a strategic instrument.
In concrete terms: More than €100,000 turnover from Leadinfo data
A customer in building materials achieved more than €100,000 in sales in just one to two months from leads that came through our Leadinfo setup. Not because magic happened, but because three things fell into place: visitors came back, viewed multiple product pages and fell within the right region.
By following these signals quickly and intelligently, our client was able to quickly convert these visitors. And thanks to their high customer value, that turnover continues to repeat.
Practical follow-up of leads with tangible insights
To avoid overwhelming customers with dashboards, we send automatic monthly reports. No major analyses, but just clear: how many new relevant leads are there? Who should succeed them? What is the status? Which insights stand out? This way, Leadinfo remains tangible, measurable and directly linked to commercial growth.
Lead scoring that saves time and prioritises: no focus on cold leads
We create an overview for our customers with filters, labels and behavioral criteria. This provides customers with a clear system that helps sales focus: waste less time on cold leads, more attention to prospects with momentum, and a better balance between capacity and opportunity value.
Additional conversations thanks to the Leadinfo chatbot
After thorough website identification, appropriate interaction follows. A chatbot is not a panacea, but it does provide those few extra conversations that would otherwise never take place. Especially in B2B sectors where a simple question, brochure request or download quickly leads to a warm, constructive commercial conversation.
Why Leadinfo is a perfect fit for Chopier customers
Construction and real estate companies especially need timing, relevance and clear follow-up. Leadinfo provides exactly those insights: who shows interest, what someone is looking at, how often someone comes back and what sales should pick up today. Chopier then translates these insights into concrete actions, automations and sales models that do produce results.
