Wallprinters offers an innovative solution for wall decoration. Large murals printed directly on the wall and fully customizable. Wallprinters is a nice alternative to current wall decoration and there are many alternatives. It is therefore essential to quickly discover which sectors showed interest and how the product could best be presented there.
The solution: website identification with LinkedIn automation
Bambuu started with a targeted approach aimed at housing associations. Since 2024, corporations are no longer allowed to hang loose objects in communal areas of complexes. This created a great opportunity for Wallprinters to create atmosphere in entrance halls and communal areas with fire-safe murals.
LinkedIn Ads linked to Leadinfo
We used LinkedIn advertisements aimed at housing associations and directly linked Leadinfo to the website. In this way, not only was the target group reached, but Wallprinters also immediately gained insight into which companies actually visited the website.
By segmenting with Leadinfo, Wallprinters could see exactly which type and relevant companies showed interest: housing associations, but also physiotherapy practices, healthcare organizations and construction companies.
First engagement, then conversion
Instead of aiming directly for sales, we opted for an engagement strategy. This works better with a new concept and a relatively small target group. The campaign therefore focused not only on management and managers, but especially on district consultants and district managers, the influencers within organizations.
“They started tagging each other and we could also see in Leadinfo that teams had also ended up on the website,” Kay van Bambuu explains. That organic interaction resulted in much more reach and involvement than direct sales messages.
Personal contact via LinkedIn Autopilot
Bambuu linked Autopilot to the LinkedIn profile of Kim, manager at Wallprinters, to automatically connect with the right people. The flow was deliberately kept short. No hard sales pitch, but mainly focused on building a valuable network.
This larger network also made the organic posts on LinkedIn more valuable, with increasing reach and involvement.
Discover new markets with website identification
One of the biggest advantages of Leadinfo? Discovering promising markets.
“We saw a lot of physio and care on Leadinfo, for example,” says Kim. “We actually didn’t have that yet. What do we do with that?”
This led to new inspiration and concrete examples specifically for these sectors. Instead of blindly approaching all kinds of markets, Wallprinters could now make data-driven choices about where there was real potential and adjust the offer and presentation accordingly.
From company to person
Leadinfo’s new Persona Insights feature could be a game-changer. Because knowing that Bol.com, for example, is on your website is nice. But then hundreds of people work there. Who do you need then?
“We often saw large companies on our website. Interesting, but yes, four hundred and fifty people work there. Who should you contact?” Kim explains. “You lose time if you approach different people who have never heard of you at all.”
With Persona Insights, Wallprinters gains even more insight and follow-up becomes even more targeted. You can tailor your message and examples even better per market and validate whether that works.
Why LinkedIn works better here than email
For Wallprinters, LinkedIn turned out to be a much more effective channel than cold email outreach. Kay explains why:
“It remains difficult to stand out with email within the overload of emails that people already receive. You are one of the many cold outreach emails. At Wallprinters they want that personal contact. “Because if it is not personal enough, people do not often respond.”
Recognizable? Your private mailbox fills up with offers every day. And then just try to stand out. On LinkedIn you already have a different mindset: you are actively looking for professional content or new insights.
5 lessons from Wallprinters
1. Start broad, then refine
It is valuable to first take a broad look at which markets show interest before you fully commit to one target group. Website identification helps you discover those markets in a data-driven manner.
2. Engagement before conversion
With new concepts and smaller target groups, an engagement strategy often works better than focusing directly on conversion. Build awareness and network first. Sales will then come naturally.
3. From company to person
Knowing which company visits your website is valuable, but knowing which person within that company makes it really tangible and ready for relevant follow-up.
4. LinkedIn > email for B2B with new concept
For products that require explanation, LinkedIn works better than cold email outreach. You first build a connection, authority and trust. Only then does the sale begin. Which is much more valuable due to the valuable insights because the offer is more relevant.
5. Let concrete insights guide your proposition per market
Your product remains the same, but how you present it per market can vary enormously. Use website identification to discover which examples and cases appeal per industry.
Grow smart with the right data
By cleverly combining Leadinfo with LinkedIn campaigns and Autopilot, Wallprinters transformed into a situation where they know exactly which markets are promising and how they can best respond to them.
Kim summarizes: “Leadinfo is very valuable to us.” You can see which companies are showing interest and with the new Persona Insights function we will know even faster who to approach. “That saves a lot of time and allows us to become relevant much faster.”
And Kay adds: “It is extremely valuable to know who is on your website. Where companies have been struggling with data for some time and do not know what they can rely on, Leadinfo offers insights that companies can use immediately.”
It is extremely valuable to know who is on your website. Where companies have been struggling with data for some time and do not know what they can rely on, Leadinfo offers insights that companies can use immediately.
