The Leadinfo Workflow
It doesn’t stop at a website visit to convert website visitors into customers.
Visitor source
How are visitors finding you?
- How are you driving traffic
- Which search terms are leads using to reach your website (paid / organic)
- Use Google Analytics or other tools for this
- But also: are you running leadgen email campaigns?
Landing pages
Ensure traffic has a relevant entry
- Ensure that your landing pages align with the origin of your lead
- Clear content related to a specific search term is crucial
- Make sure the funnel is not interrupted here!
Traffic
Identify the visiting companies
- Leverage Leadinfo’s core to automatically identify the companies visiting your landing pages.
Segment
Make relevant buckets of leads
- Segment your traffic into relevant Leadinfo segments
- Based on the landing page and original source, this is golden information.
- Further refine these segments based on firmographic or demographic data
(e.g. country)
Interact
Timely and relevant communication
- Engage each segment appropriately with high relevance
- Start with subtle LinkedIn actions four hours after the visit, followed by a short two-sentence email three days later, confirming their interest.
This flow triggers open rates
First touch
Second touch
Third touch
Fourth touch
So , how do you do it?
FREE EBOok
Learn all the ins and outs of attracting and converting leads in an efficient way.
Achieve Over 40% Open Rate
Experience exceptional engagement with your emails as Leadinfo Autopilot helps you achieve open rates exceeding 40% through targetting leads that already showed interest in your company.
Drive 60% Click Rates
Engage your prospects effectively through personalized and targeted content, ensuring they take the next step in the sales funnel, achieving killer click-through rates.
Increase Conversions by 20%
Get to a 20% increase in conversions for meetings booked using Leadinfo Autopilot. Using well timed activities targeted towards leads that are in-market makes a huge difference.
Discover what Leadinfo Autopilot can mean for your company and request a demo.
