With Apple already barring the use of third-party cookies on its Safari web browser, Mozilla Firefox quickly following suit, and Google announcing that it will phase out third-party cookies as well come 2023, many companies are concerned about how this will affect their marketing efforts and if it will hinder their lead generation strategies.
However, the elimination of third-party cookies will not make it impossible for you to reach new audiences or target specific audiences. In fact, using a lead generation software, the process will continue to be easy.
We’re here to clarify what cookies are exactly, but also whether it will impact the information and data we provide you (hint, it won’t).