First-party cookies vs third-party cookies: What’s the difference?
Let’s start with the basics. First-party cookies are small packets of data issued by your website every time a user visits your platform directly. This data includes aspects such as logins and usernames, user behaviour and language settings.
First-party cookies make your web browsing experience more comfortable. Without them, a website would treat you like a first-time visitor every time you load a new page. For example, without first-party cookies, you would not be able to buy multiple items at the same time because the cart would reset after every item that was added.
Third-party cookies, on the other hand, are created by websites other than the one you’re visiting. By embedding an external JavaScript code within your website, marketers, advertisers, and social networks can track you and monitor your online activity. Allowing them to build a digital profile of you based on your search habits and interest so they can serve you more relevant content and ads.