1. Immediately pitching your product or service
Have you ever accepted a LinkedIn connection request and immediately received a message that states what this person does, how their company can help you and that you should book a demo right now?
We all have. And you probably never responded to this person or booked a demo.
And if you feel frustrated by this, you’re not alone. Statistics show that 71% of customers feel frustrated with an impersonal experience.
And immediately pitching is the quickest way to lose a prospect’s attention. Why? Because why would a stranger care about what you do? They are busy with their own daily struggles and work responsibilities.
Solution: when reaching out to cold leads, write personal messages.
You can use cold email or LinkedIn InMail templates, but be sure to personalise them based on the person you’re reaching out to.
For starters, write a strong hook. It could be a reaction to a recent event, the fact that a shared connection recommended you, or addressing a known pain point.
Next, keep your message short and sweet. You’re interrupting someone’s day. So get to your point, make your message clear and have a straightforward follow-up action.
How long should your message be? According to Hubspot, emails between 50 and 125 words perform best. And keep the subject line short as well. Ideally, 50 characters or less.
As for InMails, LinkedIn states that InMails with less than 500 characters receive the most responses.