LinkedIn InMails, when done right, can play a large role in your lead generation strategy and help you further fill your sales pipeline and boost sales. It all starts with establishing a rapport with individuals.

There are a variety of ways to do this using LinkedIn InMail (either Sponsored or via LinkedIn Premium). From having a mutual connection to sharing valuable content or helping them solve a problem. Whichever way you go about doing this, the aim is not to sell or even ask for a meeting; the goal is to build a relationship whilst also provoking curiosity. However, finding the right words and striking the correct tone can be challenging.

Therefore, we’ve gathered our 10 best LinkedIn InMail templates, which we’ve categorised depending on your needs, to help you build genuine relationships no matter the circumstance. You can use these as a starting point and further flesh them out.

Curious as to how to write your own InMail message? Check out our 6 step process as to how to best do this.

LinkedIn InMail templates for connection requests on LinkedIn

You may want to directly connect with specific individuals as these connections could come in handy further down the line and give you a foot in the door when the time comes.

It’s simply a matter of crafting friendly yet professional request messages. The following three templates are meant to help you do just that.

A straightforward connection request

The easiest way to connect with an individual is to send a personalised message which show’s you’ve done a bit of research. This will immediately make your request stand out and pique a user’s interest.

Connecting with individuals in a specific industry or position

If you operate within a specific industry or have a particular role, it’s not unreasonable to connect with people in similar circles as you. So don’t hesitate to reach out to those individuals and even follow up by asking them questions and offering them an opportunity to talk about themselves.

Met someone at an event and looking to connect template

If you had the chance to briefly interact with someone of interest at an event and wish to keep in touch, use this as a conversation starter. It’s a good way to keep tabs on their career, and, as you’ve already interacted, it’s easier to strike up a conversation or ask for a meeting further down the line.

LinkedIn InMail templates to establish contact

When it comes to connecting with potential customers, your messages will most likely fail if you simply send a pitch message. Instead, demonstrate that you’ve done your research and offer up some value whilst establishing trust and breaking the ice. This is a powerful way to connect with cold leads.

Finding commonalities and offering free value

With LinkedIn, finding common ground with an individual is easy. For example, once you know someone’s position within a company, it can be fairly easy to demonstrate how you could bring them some value. Leaving an individual with a positive impression.

Offering a solution to a problem while offering value

If a connection recently posted about a challenge they are facing which you can solve, this is the perfect moment to reach out and offer some value, free of charge. Don’t try to pitch them a paid service. Simply give away the knowledge, as this will pay back in the long run.

Expressing admiration of someone’s work

If you find someone whose content speaks to you, don’t hesitate to reach out and say so. This is a perfect opportunity to establish initial contact, and who doesn’t like flattery.

Referral or mutual connection

A referral or common connection are powerful elements which immediately establish a baseline of trust. So pointing out a mutual connection can be the perfect icebreaker since, in addition to giving you context for your message, it also helps you build some initial authority.

Inviting someone to an event

Once you’ve connected with someone, a great way to engage with them is by inviting them to an event or webinar you are hosting. This allows you to potentially meet them and scoop up their contact information.

LinkedIn InMail templates for partnerships

With millions of active users, LinkedIn is a powerful platform through which you can build your partner network. All it takes is exchanging a few words.

Establishing contact with a potential partner

When you spot a potential partner, tailor your connection request InMail to demonstrate how closely your values align. This is an efficient way of building a positive rapport with a company.

Further nurturing your partnership

A partnership is mutually beneficial. The following template is about exchanging value. The specific scenario outline may not be applicable to you, but the aim is to take the relationship to the next level by offering something of interest.

Initiate new business relationships

LinkedIn offers powerful opportunities to further your reach and communicate with potential clients, but finding the right words can be tricky. So whether you want to grow your network, further engage with cold leads or increase the number of partners you have, we have a template for you. Combined with a bit of research, you will be off to a strong start and be able to send messages which resonate with each recipient.