Across the world, sales teams are united behind one goal: lead generation. The act of capturing and stimulating people’s interest in a specific product or service to develop a sales pipeline. Without leads, your sales team can’t increase your company revenue. By chasing the wrong leads, your sales team drowns in failure.
Lead generation is a crucial component for any B2B company aspiring to grow. You need to cut through the noise, attract users, and build relationships to influence the buying process. However, getting this process right is a challenge. In fact, 40% of sales peeps say that prospecting is the most challenging part of their jobs. Why? Because all too often, the prospects they are pursuing are not their target demographic.
So in a world that keeps moving at a quicker pace, high-quality lead generation software is vital to success. Such a tool is essential to streamline your strategy and capture new leads.
Lead generation software identifies new potential customers
Cold calling and random email blasts are, quite frankly, often not appreciated. But when you read that 97% of website visitors take no action when visiting your website, it can leave you feeling powerless and unsure how to best proceed. Lead generation software enables you to spot potential customers you never knew you had. It captures information across all possible points of contact and lets you discover early on and in real-time who’s browsing your website and which pages they are interested in.
This data gives you access to users who may be at the beginning of their research process. Meaning you have ample opportunity to put your best foot forward and tip the scale in your favour now that you know they are interested in your product or service. So say goodbye to cold calling and ill targeted emails and get ready to organically grow your marketing list.
Lead generation software makes it easier to nurture leads
Now that you have more insights about your website visitors, it’s easier to nurture leads. You can start in-person or phone conversations with more fluidity and ease because you are armed with every visitor’s contact information and position within a company.
Alternatively, using the data you have collected, you can refine your keyword selection on Google Ads or build high-quality prospect and retargeting lists on LinkedIn. You can also personalise your website messaging and curate your information and visuals to better match the needs of each website visitor. Ultimately, you are helping users move through your sales pipeline while also strengthening existing relationships.
Lead generation software empowers your sales team
You most likely want to keep the energy high amongst your sales team while encouraging them to meet set KPI’s and continuously improve their close rates. One way to do this is by giving them high-quality tools which set them up for success.
Lead generation software enables your team to become proactive sellers rather than reactive. Not only will they have additional insights to boost their sales efforts, but they will also have collaboration tools at their disposal.
From customisable triggers, which give you automated notifications based on set actions, to tagging and comment functionalities that enable your team to collaborate and follow up on hot leads regardless of their location; Your sales team can now work smarter instead of harder.
Supercharge your sales effort
In the fast-paced world of sales, teams are increasingly pressured to convert users into customers. However, much of their time is often either spent on tasks that can be automated or chasing sub-par leads due to poor lead capture. So stop wasting time and empower your sales team to become a winning force in your company by providing them with lead gen software that will boost their productivity while increasing your conversion rate.