Success starts with an idea. But to realise it, you need a strategy.
This is true across the board. From construction sites, which require a blueprint to guide the building process, to your sales department, which need an outline explaining how to achieve set goals.
When it comes to B2B sales, strategy is even more vital because the sales cycle is more time consuming and involves more decision-makers and touchpoints. So how do you kickstart your B2B sales strategy? And what information needs to be included anyway?
We’ve broken down what a sales strategy involves and how you can create your own in six steps.