Leadinfo blog

Discover how our software fuels business growth and enhances your sales and lead generation strategies with our comprehensive articles. Explore our company culture and updates here. We’ve got you covered, no matter what you’re seeking.

Lead generation

The best website visitor identification software for the US market in 2026

Website visitor identification tools all promise the same thing, but they split into two very different camps: some name the person, some name the company, and that choice decides what you can actually do with the data. We compared the seven tools US B2B teams shortlist most in 2026 on pricing transparency, contact data, cookieless coverage and how fast you can get from signup to your own results. Four of the seven will not quote you a price until you have sat through a call. See which tool clears every test, and which ones only make sense under a narrow set of conditions.

Company news

Personalise your website without cookies: how Leadinfo and Prepr make every page relevant

98% of your website visitors leave without converting, even though you often already know which company is looking. From today, you can act on that: Leadinfo and Prepr automatically personalise every page based on that company, with no developer and no cookies. Read how the integration works in three steps, why a generic page is already costing you visitors, and how you can launch a personalised page of your own this week.

Lead generation

Demand generation vs lead generation: what’s the difference?

These two terms are often thrown around. But they have different objectives and outcomes. Learn about how to use both concepts in unison for optimum results.

Lead generation, B2B Marketing, Sales

B2B lead cost: what a B2B lead really costs

The cost of a B2B lead is not what you pay per click or per form fill, but what you pay for a lead your sales team can actually work. Companies that count only their media spend miss two heavier cost layers: the hours spent qualifying and following up, and the waste of paying for contacts that were never leads. This article shows you how to calculate your real cost per qualified lead, and why the biggest saving is rarely found by buying more cheaply.

Lead generation, B2B Marketing, Sales

What is B2B lead generation and how do you approach it?

Most B2B teams are doing plenty: campaigns, content, calls, emails. Yet the feeling lingers that little comes out of it and that’s rarely a channel problem. It’s almost always a sequencing problem, and this article sets that order straight in six steps.

B2B Marketing, Product updates

AI is sending traffic to your site. But is it traffic you can actually use?

AI search engines like ChatGPT, Perplexity and Gemini are sending more traffic to your site, but much of it is training bots, not real visitors. Discover why that distinction is crucial and how AI Traffic Insights separates bot from visitor.

B2B Marketing, Lead generation, Sales

Buying lead lists: the pros and cons for B2B teams

Buying or outsourcing a lead list? Discover the costs, the benefits, the GDPR rules and why warm website visitors often return more than a bought list.

B2B Marketing, Lead generation, Sales

Buying a B2B address list: what to look for

Buying a B2B address list feels like the fastest way to fill your pipeline. In practice, it rarely delivers: outdated records, poor targeting, and legal risk the moment personal data is involved. There’s a warmer way. Instead of buying cold addresses, identify the companies already showing interest on your own website, and reach out at the moment that interest is real.

Leadinfo blog

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