98% of your website visitors leave without converting. You already know which company that visitor represents. Leadinfo has shown you that for years. But what do you do with that knowledge once the visitor is actually on your site? Until now: not much. Personalising your website per visiting company meant briefing a developer and waiting, so the page itself stayed the same for everyone whether it was an enterprise buyer or a facilities manager at an SME.
That gap closes today. Leadinfo is entering a strategic partnership with Prepr, the European headless CMS that personalises content per visitor. The result: a website that adapts itself to the company looking at it, live, with no developer, and without a single cookie.
Why a generic webpage costs you visitors
Buyers expect a site that speaks to their industry and their problem from the first second. But the means to deliver that are eroding. Third-party cookies are disappearing, fewer visitors accept consent, and tools that rely on cookies alone can lose 40-60% of their visibility to consent banners. Privacy rules keep tightening at the same time, cutting off the data personalisation has traditionally relied on.
And even when you know exactly which company is looking: changing a page has typically meant briefing a developer and waiting. Relevance stayed on the to-do list.
Recognising the company and adapting the page, in three steps
The integration combines two things that are normally handled separately: knowing who’s looking, and turning that into what they see.
- Leadinfo identifies the company behind a website visit without tracking individuals or storing personal data and passes its firmographic details to Prepr: industry, size, sector.
- A marketer maps those details to the relevant content in Prepr. No rule needed for every case, no developer required.
- Prepr serves the adapted page in real time. From there, teams can A/B test it, see which version converts better, and keep improving.
A manufacturer sees the manufacturing story. An enterprise buyer sees enterprise proof. Live from the first visit, with no behavioural profile needed to build up over time.
Recognising a website visitor and personalising a website visit have traditionally been separate disciplines which quickly adds up to a lot of time. This integration solves that: marketing teams get a signal and an automated way to act on it, without writing to a developer’s backlog.
No impact on page speed
Because the adaptation happens inside Prepr’s own content layer, rather than through a separate bolt-on personalisation tool, there’s nothing extra to integrate or keep in sync. There’s no second system standing between the visitor and the page: pages load without flicker and without added strain on page speed or Core Web Vitals.
“Personalisation has been promised for years, and it’s almost always come with a catch: a developer queue, a privacy risk, or both,” said Jouko Huismans, CEO of Prepr. “Pairing Prepr’s editor with Leadinfo’s identification removes both. A marketing team can go from knowing which company just landed on their site to showing them a page built for their world.”
Cookieless personalisation: privacy-first by design
Both platforms are European and privacy-first by design. Leadinfo identifies companies without cookies or fingerprinting and stores no personal data; Prepr hosts all customer data in the EU. Company-level personalisation, then, with no need to track individuals — and it keeps working as consent rates and privacy rules continue to shift.
Want to explain cookieless identification in more depth?
Can I personalise my website without cookies?
Yes. Leadinfo recognises the company behind a visit based on company-level data, not cookies or an individual profile. Prepr uses that signal to adapt the page. So you don’t need cookie consent to personalise, and you don’t lose visibility to a consent banner.
Personalise your own website: get started
The integration is available today to joint customers of Leadinfo and Prepr. See how it works on the partner page or explore the integration at Prepr.
Already using Leadinfo but not yet Prepr or the other way round? Book a demo and see your own website visitors appear within a quarter of an hour.
