Seeking a lead gen solution to further build our market awareness
Secure communication and connection of data in industrial applications–this is the daily business of INSYS icom. Our intelligent and powerful hardware and software solutions have helped companies set up remote access to their machines, plants and other devices. Meaning we’ve become a trustful and reliable partner for brands worldwide.
As INSYS icom’s International Business Development Manager, it’s my responsibility to grow the business and increase our market awareness. And I noticed that, even with a strong system in place to nurture and convert leads, it was challenging to attract users and fill our sales pipeline. That’s why I started looking into lead generation solutions.
Picking the most intuitive tool on the market
My team Googled “the best lead generator”, and Leadinfo was one of the top options in the search result. To be on the safe side, we tried a few different solutions but fell in love with Leadinfo. Why? Because with their tool, you can simply see your leads, tag them and filter them. It’s straightforward to start, and our team didn´t need any training because the tool is so intuitive.
“The power of Leadinfo lies in the fact that you can simply see your leads, tag them and filter them. And no need for lengthy trainings for your team because it’s so intuitive.”
Samuel Akesson, International Business Development Manager at INSYS icom
Knowing the name and pages of interest to optimise marketing strategies
Both our sales and marketing departments use Leadinfo to gain daily new insights and spot new leads. We do this by tracking which companies are visiting our website and the pages they visit. We then monitor which regions receive the most traffic, the pages that are most interesting for our visitors and the types of companies that are visiting our website. This helps us refine and optimise current and future marketing initiatives.
For existing customers visiting our website, we analyse which pages they visit and use that information to be more proactive in discussing new solutions with them.
“This is a tool for both our marketing and sales department at INSYS icom. Both departments use it and check the Leadinfo Inbox daily to get new insights and leads.”
Samuel Akesson, International Business Development Manager at INSYS icom
Using data to unite two departments and increase our market reach
Since implementing Leadinfo, not only do our sales and marketing teams work together more, but we also have a much better understanding of which regions our website visitors are from and which pages attract the most users.
The marketing department can better monitor different campaigns because we can see which companies visited designated landing pages and if overall website traffic has increased after pushing out new campaigns.
Lastly, Leadinfo has helped us increase our market awareness. We have 34% more leads in our sales pipeline since implementing Leadinfo eight months ago.
“Leadinfo has helped us increase our market reach. We now have 34% more leads in our sales pipeline compared to eight months ago.”
Samuel Akesson, International Business Development Manager at INSYS icom