More quality leads in our sales pipeline
Pieter Van de Wiele, Managing Director at Companyweb, shares how they use our data to enrich their own. The result? More actionable leads.
Providing data to companies in Belgium
Companyweb specialises in company information in Belgium. Our services allow you to understand the risks, the survival rates, the payment capacity, the profitability, the stability and other key factors of every Belgian company. The quality of our platform has resulted in a high amount of visitors each day. And we needed help transforming these website visitors into solid leads and prospects. That’s what pushed us to implement a lead generation software.
Picking Leadinfo because of its quality data
There are many lead generation software to choose from. We picked Leadinfo because of the number of Belgian organisations it recognised on our website and the amount of information provided in each company overview. Correct identification information, including VAT numbers, and structured information on recurring user behaviour, is crucial in knowing more about our website visitors. In addition, the Leadinfo team was very flexible and eager to support us in our needs.
“We picked Leadinfo because of the number of organisations it recognised and the amount of information provided in the company overview.”
Enriching our data with Leadinfo information
So, we implemented and use Leadinfo as a tool to increase the number of leads we input into our conversion funnel. We already had a complex conversion funnel in place and now simply feed it with the Leadinfo data, complementing our own data on Belgian companies. This way, each day, our sales team gets an extensive set of “hot” leads based on actual and recurring visitors.
50 hot new leads per week
By knowing which companies visit our website and which companies regularly return, we’ve increased the number of actionable leads in our sales pipeline. In fact, using Leadinfo, we pass, on average, 50 hot leads a week to our sales team.
And they experience a higher success rate when it comes to connecting with customers and scheduling product demos because we can reach out to leads who have already interacted with our brand and product.
“Using Leadinfo, we’ve successfully increased the number of actionable leads in our sales pipeline.”