In simple terms, our software helps companies identify high-quality leads in real-time. How? By shining a light on anonymous website visitors who visit your site but take no action. Our solution empowers marketing and sales teams by handing them the insights they need to generate more qualified leads, make prospecting more efficient and, ultimately, close more deals.
Why use lead gen software?
Many sectors used to thrive on face-to-face meetings between buyers and suppliers. However, a digitalisation imperative accelerated by the onset of Covid-19 has pushed buyers and decision-makers to embrace digital solutions. Meaning decision-makers are now researching options and comparing companies in a digital manner. Given that most website visitors take no visible action when browsing your site, many potential leads remain anonymous for most of the buyer’s journey.
Leadinfo unmasks anonymous website traffic. We give you all the information you need to supercharge your sales process and take action. Analytic tools provide you with numbers, but they do not offer tangible insights or paint a complete picture of your customers. Users are clumped together, and it can be challenging to observe the pattern of individual visitors. Lead generation software offers you a concrete solution via tangible insights.
What sets us apart?
Our large dataset which can identify companies worldwide and our extensive list of additional features.
Han Kleppe
Founder
Why Leadinfo?
Now, there are multiple lead gen tools available on the market. But we believe we’re unique. What sets us apart? Our large dataset which can identify companies worldwide (seriously, we can identify 30% more companies than our competitors) and our extensive list of additional features. Meaning you get more than just a lead gen tool. Some of our unique components include:
- Real-time lead generation: Why be reactive when you can be proactive? Our software enables you to see who’s visiting your website in real-time. Meaning you have access to a constant stream of opportunities and can react quicker to hot leads as they come in.
- One-click native integrations to more than 60 platforms: Because you need to be able to use the tools you love, we’ve made it easy to connect Leadinfo to your software of choice. From Salesforce to Google Ads, you can easily enrich your CRM or measure the effectiveness of your advertising campaigns.
- Export data to build more targeted prospect lists on LinkedIn: The data you accumulate is always and forever yours. You can export it at any time to supercharge your marketing efforts. For example, you can use the data to build prospects lists or retarget website visitors on LinkedIn. Ensuring that you’re only retargeting qualified companies who interact with your website.
- Understand the behavioural analytics of your prospects: We like to go above and beyond. So we don’t just give you an overview of each website visitor, we also provide each lead’s detailed browsing activity. From the pages they visit to how users click and scroll on your website, observe how users really behave.
- Provide a targeted experience for hot leads: In marketing, the better your messaging speaks to an individual prospect, the higher chance you have of converting them into a customer. Leadinfo links anonymous website visitors to full company profiles and allows you to personalise your website messaging and the customer journey to ensure you never say the same thing twice.
How does it work?
Our installation process takes no more than two minutes. After creating an account, a small piece of JavaScript needs to be implemented across your website. You can do this three different ways:
- Manually,
- Via a WordPress plugin,
- Pasting the code into your Google Tag Manager,
This piece of code enables us to capture a visitor’s IP address and link it to our database. And this is where the magic happens. We combine our database with algorithms and machine learning to analyse each visit and provide you with the most complete overview possible. From a company’s address and annual revenue to their contact information and leadership structure. We are also fully GDPR compliant according to Article 6(1)(f).
Start transforming anonymous website visitors into customers
We’re more than just a lead gen tool. We are a practical solution that makes analytics tangible, can help you elevate your sales process and supercharges your sales team to, ultimately, transform them into winners. We encourage you to work smarter, not harder.