But knowing who visited is only the first step. The real challenge and opportunity is turning that insight into meaningful conversations.
Make context your secret weapon
Not every visitor is worth your time. Some might skim a blog post once and never return, while others fit your ideal customer profile perfectly and are already showing signs of intent. Persona Insights goes beyond identifying the company to highlight individual contacts behind sessions, showing returning visitors, their role, and past interactions.
Context matters as much as timing. No one wants a generic “I saw you visited our site” email. Instead, tie your outreach to something they actually engaged with. Maybe they downloaded your guide on optimizing B2B sales workflows. Reference that, show you understand their challenge, and suggest a way your product can help. Suddenly, your outreach doesn’t feel like spam; it feels relevant and personal.
Not every interaction deserves the same approach
Email works well for form submissions or tracked downloads. LinkedIn helps you humanize the connection and build trust with active professionals.
Timing is crucial. The first couple of days after a visit are the sweetest window. If someone returns multiple times in a week, that’s a strong signal they’re engaged. Move quickly, but always keep your outreach personalized and relevant.
First experiences Persona Insights
Teams using Persona Insights are already seeing real impact. Instead of guessing who’s visiting their site, they get visibility into returning contacts, their roles, and content engagement.
- Some sales teams converted anonymous visitors into conversations within hours.
- One team prioritized high-value personas and saw a 30% increase in email response rates in just the first month.
- Another team referenced specific content pages in outreach and noticed faster, higher-quality discovery calls.
Persona Insights: built to shorten your sales cycle
Seeing visitors is just the start. Acting on those insights is what drives results. It enables sales teams to have more meaningful conversations. Leading to shorter sales cycles and higher deal values.
Activating Persona Insights is simple. Just go to your Leadinfo dashboard, turn on Persona Insights in the settings, and connect your email or CRM data. From that moment, returning visitors are recognized and their persona info is linked to your contacts.
Start today, it’s free to test in the Scale and Pro package.
