✨ Want to watch the full recording? You can do so here: Webinar: Lead generation on a low budget (Leadinfo x OMA) The webinar is recorded in Dutch, but you can use the translation feature in YouTube to set the subtitles in English.
Why speed and simplicity are crucial
According to Daniel, lead generation is often made unnecessarily complicated by marketers. With expensive tools and complex terms such as Consent Mode V2 or Server-side tagging, online marketing can sometimes seem like a separate profession. Yet with quick responses and smart choices, you can already take huge steps forward.
Research shows that the conversion rate drops by as much as 800% if you follow up on a lead only after five minutes. Those first minutes are therefore worth their weight in gold. “If you call or make contact immediately, you always have an advantage,” says Daniel.
The power of personal branding
Lead generation on a low budget is not only about tools, but also about your own visibility. Daniel emphasises that a strong personal brand is often decisive.
With podcasts, LinkedIn posts and consistent visibility, he strengthens his authority and attracts leads – often even before a sales conversation has taken place.
The advantages of personal branding include:
- You are seen more quickly as an expert in your niche.
- Leads already feel a connection, making sales conversations smoother.
- It delivers a steady flow of new customers and employees.
Warm vs. cold follow-up
An important insight from the webinar is the difference between cold and warm follow-up.
- Cold follow-up: approaching someone without context, purely because they visited your site. According to Daniel, this often causes irritation and the success rate is low.
- Warm follow-up: acting on clear signals of interest, such as repeated website visits or specific pages (e.g. cases or pricing information).
With Leadinfo you can see exactly which companies visit your website, which pages they view and how often they return. By linking this to CRM systems such as Pipedrive, you can follow up warm leads personally and effectively.
Inbound over outbound
OMA focuses strongly on inbound marketing. By offering valuable blogs, social posts and podcasts, leads come in automatically.
“We even had to stop taking on new clients,” says Daniel, “because our inbound strategy worked so well.”
Outbound marketing can also be useful, but requires more budget and volume. Daniel’s advice: first make sure your inbound marketing is in order. That is the stable foundation that allows you to achieve a steady stream of leads with a limited budget.
Practical tips for using Leadinfo smartly
During the webinar Daniel shared several concrete tips for using Leadinfo to achieve lead generation on a low budget:
- Use filters: determine which companies are truly interesting (for example, by job title or pages they visit).
- Work with labels: distinguish prospects in phases such as hot, introduction scheduled or not interesting.
- Set up triggers: let Leadinfo automatically assign labels, for example if a visitor stays longer than 30 seconds or returns multiple times.
- Look at intent: a visit to the vacancy page means something different from repeated visits to your cases. Tailor your follow-up accordingly.
Good follow-up is personal
Daniel also showed what, in his view, does not work: standard LinkedIn messages or cold pitches without value.
What does work: responding to personal connections, hobbies or interests, and always offering value. For example, by sharing an analysis, whitepaper or practical tip. “Give first, ask later,” says Daniel.
Bonus: how a podcast generates leads
One of the most surprising tips: Daniel uses his own podcast not only for visibility, but also as a lead generator.
After recording, he sends the episode via an automated message to mutual connections of his guest. Without sales pressure, purely sharing value. The result? New conversations, warm leads and even customers.
Conclusion: lead generation on a low budget is possible
This webinar made it clear that lead generation on a low budget is not about expensive campaigns, but about:
- Responding quickly to leads.
- Building a strong personal brand.
- Focusing on intent rather than volume.
- Using inbound marketing as a foundation.
- Smart follow-up with Leadinfo and CRM tools.
With this approach you can turn limited resources into maximum impact – and transform your website into a lead machine.
👉 Want to experience this yourself? Try Leadinfo free for 14 days and discover which companies are visiting your website.