👉 Watch the webinar here. The webinar is recorded in Dutch, but you can use the subtitle feature to transcribe the webinar to English or other languages.
Why Do You Need These Insights?
As a marketer or entrepreneur, you want to know: which campaigns actually deliver results? In this blog, we explain how to connect disruptive creativity with the measurability of your marketing campaigns.
You will learn:
- How to stand out in a saturated market.
- How to identify and follow up on website visitors.
- How to make optimal use of your CRM and lead software.
- How to convert with multiple touchpoints.
- And most importantly: how to gain insight into the ROI of your marketing campaigns.
💡 This approach is not only inspiring, it is also repeatable for your team.
Why Disruptive Marketing?
Marketing is no longer just about reach. Every day, you’re competing for your audience’s attention. Yungo responds cleverly with campaigns that are truly different. Their approach is called disruptive marketing: campaigns that deliberately break conventions in order to stand out.
“To disrupt means showing behaviour that is the opposite of what people expect,” Daniel explains in the webinar. “We do this because we know people are overloaded with ads. You have to grab attention first before you can talk about your product or service.”
Their own campaign Marketing is Dead is a textbook example. Literally. Yungo organised a “funeral” for traditional marketing, with obituary cards, a hearse, a live stream, and a countdown to the launch of their new website. It immediately generated 430% more website traffic and, even more striking, a 10,000% increase in contact form conversions.
How to Create a Disruptive Campaign
Is such a campaign only reserved for creative masterminds? Definitely not. Yungo works with a structured brainstorming method consisting of three steps:
- Individual preparation – Everyone in the team collects ideas independently, often using tools like Miro. Creativity is stimulated with methods such as SCAMPER (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse).
- Group brainstorm – Ideas are pitched, enriched, and selected. Crucial here: think in “yes, and” instead of “yes, but” to avoid blocking creativity too soon.
- Selection and execution – Selected ideas are made tangible and turned into concrete plans.
A smart tip from Daniel: also involve colleagues outside of marketing, such as sales or account managers. They add a realistic customer perspective, making ideas more relevant in practice.
From Creative Action to Measurable Results
The success of a campaign lies not only in creativity, but also in measurability. After all, attention only becomes valuable when you know what it delivers.
During the Marketing is Dead campaign:
- 1,000 new users registered on the website within two days.
- Of these, only 17 completed the contact form.
- Which raised the crucial question: “What happened to the other 983?”
The answer: Leadinfo. With this tool, 191 companies were identified that had visited the site. By combining smart triggers with CRM automation (Teamleader), this anonymous traffic was turned into recognisable, warm leads.
Example of a trigger:
- Company is not yet a customer.
- Visits the site for longer than one minute.
- Has more than 10 employees.
Such a visitor automatically receives the label disruptive launch, is forwarded to the CRM, and gets a tailored email, even if you don’t yet know who within the company viewed the site.
The Power of Multi-Phase Follow-Up
Of those 191 identified companies, several ultimately converted into customers. But how?
Yungo used a multi-touch follow-up sequence, in this order:
- Email – Automatically sent from Teamleader with a smart opening line to engage gatekeepers.
- LinkedIn – The right decision-makers were identified and approached with personal messages.
- Phone call – If there was no response, the company was called directly, using concrete examples from their sector as an icebreaker.
“The better you know the DMU (decision-making unit), the greater the chance you’ll start a conversation,” Daniel explains. “Always make sure you know who the right person is—and address them directly.”
Thanks to this approach, Yungo was able to make the campaign’s ROI fully transparent: €151,200 in revenue could be directly attributed to the action via Leadinfo.
From Attention to Tangible Results
The secret of a successful marketing campaign lies in combining creativity with measurability. A disruptive approach captures attention, but only by making smart use of tools like Leadinfo and following up through structured email, LinkedIn, and phone sequences can you turn that attention into value. This way, you not only generate more leads, but also gain genuine insight into the ROI of your marketing campaigns, allowing you to keep steering towards growth and results.
Leadinfo was an indispensable part of this case. Want to try it yourself? You can test Leadinfo free for 14 days, with no strings attached. Click here to create an account.