Curious about an ROI calculation for your website? Calculate your ROI here in 2 steps.
Why traditional analytics undermines your ROI
Google Analytics shows how many visitors you have, but not who they are. You see that 500 people viewed your pricing page, but have no idea whether this is your ideal customer profile or random traffic. Marketing managers are under pressure to prove ROI, whilst they can only link 2% of their visitor data to names.
This leads to three structural problems:
Incorrectly optimised campaigns: You optimise based on incomplete data. A LinkedIn campaign appears to perform poorly because you only see form submissions, whilst dozens of ICP accounts visit your site but don’t convert.
Missed timing: Sales receives no signal when a target account returns for the fourth time. The moment of maximum interest evaporates unused.
Unreliable attribution: You don’t know whether that new deal came from your SEO content, that LinkedIn ad, or a referral. This undermines strategic decisions about budget allocation.
Leadinfo solves this by identifying companies based on network metadata and IP information. You immediately see which companies visit your site, which pages they view, and how often they return. This data forms the basis for measurable ROI improvement.
Three mechanisms through which Leadinfo improves your ROI
1. Increase conversions from existing traffic
You don’t always need more traffic — but better activation of existing visitors. Leadinfo identifies an average of 35-40% of your B2B traffic. These are often buyers in an early orientation phase: they don’t want to book a demo yet, but are researching whether your solution fits.
By identifying these companies, you can:
- Start targeted follow-up via LinkedIn or direct outreach
- Build retargeting campaigns without cookies, purely on company name
- Activate account-based marketing for high-value prospects
Example: A SaaS company saw that 12 enterprise accounts visited their integration pages but didn’t convert. Sales approached them proactively with a targeted demo invitation — result: 5 new deals within 6 weeks.
2. Optimise campaigns on genuine ICP match
Your LinkedIn Ads campaign might generate 300 clicks, but how many of these come from companies matching your ideal customer profile? Without Leadinfo, you optimise blindly. With Leadinfo, you see:
- Which adverts attract ICP accounts
- Which content they view afterwards
- Whether they return (buying signal)
- Whether they click through to pricing or demo
You stop campaigns generating traffic outside your ICP and double budget on channels that do reach your target.
Example: Yungo discovered via Leadinfo that their Google Ads mainly attracted SME companies, whilst their ICP was enterprise. They shifted budget to LinkedIn — where 60% ICP match was proven — and increased their marketing ROI by 40%.
3. Shorten your sales cycle with intent data
Leadinfo registers not only which company visits, but also how often and which pages. A visitor viewing your homepage once differs from someone returning three times and studying your case studies, integration page, and pricing. These are buyer intent signals.
You can set up alerts via Slack or CRM: “Company X has visited your site for the third time this week and spent 8 minutes on your pricing.”
Sales can now reach out warm instead of cold calling. This shortens the cycle by an average of 25-30% because you respond to interest at exactly the right moment.
Concrete ROI calculation: what does it deliver?
Suppose: your current situation (without Leadinfo):
- 5,000 unique visitors/month
- 2% conversion = 100 leads/month
- 10% of leads become customers = 10 new customers
- Average deal size: €5,000
- Monthly revenue from website: €50,000
With Leadinfo, you identify 35% of traffic = 1,750 companies/month
Scenario 1 — Conservative (10% additional conversion):
- You approach 200 high-quality ICP matches proactively
- 10% responds positively = 20 additional leads
- 10% becomes customer = 2 additional deals
- Additional revenue: €10,000/month = €120,000/year
Scenario 2 — Average (like Yungo: 40% improvement):
- Better campaign optimisation increases ICP traffic by 20%
- Warm outreach + retargeting generates 40 additional leads/month
- Sales cycle shortened by 25% → faster to deal
- Additional revenue: €20,000/month = €240,000/year
Leadinfo costs: from €69 per month (depending on traffic volume).
ROI in conservative scenario: 8:1
ROI in average scenario: 16:1
This explains why over 20,000 European B2B companies use Leadinfo. It’s not a “nice to have analytics tool” — it’s a direct revenue generator.
Practical examples: companies that increased ROI with Leadinfo
Yungo (Automotive SaaS): Demonstrated how they linked their LinkedIn advertisements to actual company visits. Result: 40% ROI improvement through better targeting and campaign evaluation.
Social Road (Marketing Agency): Increased their conversion rate by 300% by combining LeadBot (part of Leadinfo) with real-time company identification. They saw which companies were on their site and activated personalised chatflows directly.
OMA (B2B Services): Showed that an enormous advertising budget isn’t necessary. Through focus on identification and intelligent follow-up, they increased pipeline value by 60% without additional ad spend.
These examples share one success factor: they use Leadinfo not only as an analytics tool, but as an active sales and marketing instrument. Identification is step one. Activation (outreach, retargeting, alerts, CRM sync) is where ROI emerges.
Integrations: connect Leadinfo to your existing stack
ROI improvement doesn’t come from isolated tools, but from integrated workflows. Leadinfo offers 70+ native integrations enabling you to automatically push leads to:
CRM systems (HubSpot, Salesforce, Pipedrive, Microsoft Dynamics):
Identified companies appear automatically as lead or contact. Sales needn’t manually transfer data.
Marketing automation (ActiveCampaign, Mailchimp, Marketo):
Trigger nurture flows as soon as an ICP account visits your site. Send personalised content based on visited pages.
Collaboration tools (Slack, Microsoft Teams):
Receive real-time alerts: “Company X (ICP match 95%) is viewing your pricing page now.” Sales can act immediately.
Advertising platforms (LinkedIn Ads, Google Ads):
Build cookieless retargeting audiences. Advertise only to companies that already showed interest.
These integrations ensure identification leads directly to action. Without integration, Leadinfo remains a passive dashboard. With integration, it becomes an active revenue engine.
Five steps to increase your marketing ROI with Leadinfo
Step 1 — Install the tracking pixel
Installed within 5 minutes via Google Tag Manager or directly in your CMS. From day 1, you see which companies visit your site.
Step 2 — Configure your ICP filter
Define your ideal customer profile (sector, size, region). Leadinfo automatically marks ICP matches so you maintain focus on valuable accounts.
Step 3 — Activate CRM sync
Connect HubSpot, Salesforce, or Pipedrive. Identified companies now appear directly in your sales pipeline with full context (visited pages, return frequency, ICP score).
Step 4 — Enable Slack alerts for high-intent signals
Let your team know when target accounts return or view pricing. These are warm moments for outreach.
Step 5 — Optimise campaigns on ICP traffic
Analyse which channels (SEO, Ads, LinkedIn) attract the most ICP matches. Shift budget to best-performing sources.
These five steps transform Leadinfo from “nice analytics dashboard” to “ROI-increasing instrument”. Companies applying this consistently see measurable results within 2-3 months.
Key insights
- Traditional analytics undermine your ROI because you cannot link 98% of your visitor data to companies. You optimise blindly.
- Leadinfo identifies 35-40% of B2B traffic without cookies, fully GDPR-compliant. This reveals which companies show interest.
- Three mechanisms improve ROI: increased conversions from existing traffic, better campaign optimisation on ICP match, and shortened sales cycle through intent data.
- Concrete examples show 40-300% improvement: Yungo increased marketing ROI by 40%, Social Road achieved 300% more conversions, OMA increased pipeline value by 60%.
- 70+ integrations make activation seamless: automatically push leads to CRM, trigger nurture flows, receive real-time alerts, build cookieless retargeting.
The key to ROI improvement isn’t generating more traffic, but better utilising existing traffic. Leadinfo makes the difference between “we hope this works” and “we know precisely which accounts we need to approach.”
Frequently asked questions
How quickly do I see results after implementing Leadinfo?
Directly after installation (within 5 minutes), you begin identifying companies. However, measurable ROI improvement depends on your activation process. Companies that immediately enable CRM integration and Slack alerts see first conversions from warm outreach within 2-4 weeks. Complete campaign optimisation (based on ICP traffic analysis) typically requires 1-2 months of data collection.
Does Leadinfo only work for large companies with lots of traffic?
No. Even with 500 visitors per month, Leadinfo identifies an average of 175-200 companies (35-40%). For B2B, this is often sufficient for valuable insights — especially if your ICP filter is properly configured. OMA demonstrated that lead generation with limited budget works excellently: focus on quality over quantity.
Which integrations are essential for ROI improvement?
The three most important integrations are: (1) CRM sync (HubSpot, Salesforce, Pipedrive) — automatically push leads to sales, (2) Slack or Microsoft Teams — real-time alerts for high-intent signals, (3) Marketing automation (ActiveCampaign, Mailchimp) — trigger nurture flows. These three ensure identification leads directly to action. Without integration, Leadinfo remains passive. With integration, it becomes an active revenue engine.
