Leadinfo blog

Discover how our software fuels business growth and enhances your sales and lead generation strategies with our comprehensive articles. Explore our company culture and updates here. We’ve got you covered, no matter what you’re seeking.

B2B Marketing, Lead generation, Sales

Buying a mailing list: why it rarely works and what does generate leads

You need more leads, fast. Buying a mailing list looks like the logical shortcut: thousands of addresses, one payment, start sending. Yet in B2B that approach rarely fills a pipeline. Bought lists tend to be out of date, loosely targeted and legally risky under GDPR. Read on to see how to fix that.

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Lead generation, Sales

Buying a call list: what to check before you buy

Buying a call list sounds like a quick fix: hundreds of companies, one file, start dialling. Yet many B2B teams find that a bought list disappoints. The contacts are cold, the data is out of date and the odds of a real conversation are slim. Read on to see how to fix that.

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Lead generation, Sales

The alternative to an address list: reach customers without buying one

If you are looking for an alternative to an address list, you are probably stuck in a familiar dilemma. You want to reach new companies, but buying a list feels like firing a shotgun. You pay for contacts you do not know, who never asked for your offer, and who are often out of date by the time you use them. Read on to see how to fix that.

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Sales, Lead generation

Building a customer database: smarter than buying a list

Buying a customer database gets you volume fast, but the data ages quickly and says nothing about buying intent. Building one from your own website traffic does the opposite: it fills your list with companies that are already looking for a solution. With Leadinfo you see which organisations visit your site. That way your database grows with warm contacts instead of a list that ages by the day.

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B2B Marketing, Lead generation

ChatGPT ads are live: how to know which companies they actually reach

ChatGPT ads rolled out fully in August 2026, but OpenAI’s Ads Manager stops at the click: you see how many people clicked, not who. Part of that traffic also disappears into “direct”, because the referrer drops out in the in-app browser. Leadinfo shows you which companies are behind those visits, without cookies or a filled-in form. That way you measure the channel on the accounts it brings in, not on clicks.

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B2B Marketing, Lead generation

Getting More Leads From Your Website: These Are the Fastest Optimisations

Your website looks good. You are running campaigns. You are active on social media. Yet the leads are not coming in. Visitor numbers are growing, but the enquiries are not. The good news is that you can fix this without rebuilding your website or doubling your budget. The quickest wins are in targeted optimisations you can implement today. This article gives you a practical roadmap.

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Lead generation

How to Prioritise 100+ Leads Per Week Without Burning Out

Your sales team works hard. Leads come in through campaigns, events, website traffic and the network. On paper, that is exactly what you want. But once you are dealing with a hundred or more per week, the picture changes. Follow-up slows down, energy runs thin and results fall short of expectations. This article gives you a practical framework for processing 100+ leads per week without getting overwhelmed and without missing the right opportunities.

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Lead generation

Why B2B Lead Generation Is Getting Harder (and What to Do About It)

B2B lead generation has changed structurally over recent years. Not because the tactics have become less sophisticated, but because the buying context has shifted fundamentally. Buyers conduct more independent research, take longer to evaluate and are slower to initiate contact. This article explains what that change means in practice, how to identify leads that are actually worth your time, and which approach ensures faster, smarter follow-up so that less effort delivers more results.

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Lead generation

Trade show strategy: how to make your event participation actually pay off

An event that delivers returns starts well before you set foot on the floor, and it ends not on the last day of the show but weeks later, when the digital trail becomes measurable. Here are the seven steps that separate a trade show that costs from one that pays.

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