Furthermore, the transaction strengthens Leadinfo’s value proposition within the team.blue ecosystem, accelerating the group’s ability to deliver best-in-class SaaS solutions to B2B organisations.The integration of VisitorQueue marks a key milestone in Leadinfo’s growth journey within team.blue, as part of the group’s broader strategy to strengthen its international SaaS footprint. Since joining the group in 2022, Leadinfo has completed five strategic acquisitions, including Futy and Leadcamp, accelerating its growth and expanding its market reach.
One of the fastest growing SaaS companies in the Netherlands
With the backing of team.blue, Leadinfo has already significantly broadened its European presence, reinforcing its position as one of the fastest-growing SaaS companies in the Netherlands. Today, Leadinfo helps businesses across Europe, including the Netherlands, Germany, Belgium, the UK, and Denmark, and continues to scale its B2B lead-generation platform, enabling companies to identify website visitors and convert them into qualified leads.
The combined organisations will serve customers across multiple continents, uniting Leadinfo’s 9,000+ clients in Europe with Visitor Queue’s North American customer base. Together, the companies aim to accelerate product development and strengthen support for sales and marketing teams using visitor intelligence to identify and engage high-intent companies
Solving the “invisible majority” of website traffic
B2B organisations face a common challenge: the majority of website visitors leave without converting or completing a form. Website visitor intelligence platforms help turn this anonymous traffic into actionable insights by identifying company-level visitor data and enabling more relevant outreach.
“Most businesses still don’t know which companies are actively researching them online,” said Nick Hollinger, CEO of Visitor Queue. “Visitor Queue has helped thousands of North American teams turn anonymous traffic into real pipeline. Joining forces with Leadinfo means our customers will benefit from expanded resources, faster innovation and deeper platform capabilities.
A market moving towards fewer, stronger platforms
The acquisition reflects a broader shift in the marketing technology landscape, where customers increasingly favour platforms that demonstrate measurable ROI and integrate seamlessly with existing tech stacks.
Leadinfo currently integrates with more than 70 CRM and marketing automation systems, including Salesforce, HubSpot, and Pipedrive, and is known for a privacy-first approach designed to support European requirements such as GDPR.
“This acquisition supports our long-term ambition to build a truly global visitor intelligence platform,” said Quirijn Kleppe, CEO at Leadinfo. “Visitor Queue has built a strong reputation and customer base in North America. Our priority is a smooth transition to maintain customer support and product continuity.”
“It has been very rewarding to see how Leadinfo has evolved since joining team.blue in 2022. That milestone marked the start of a clear growth strategy, and the team has since built strong momentum through focused execution and multiple acquisitions. Welcoming VisitorQueue is another important step in this journey, and I look forward to collaborating with their team as we continue to scale Leadinfo’s offering beyond Europe.” Claudio Corbetta, Group CEO at team.blue
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