The Problem: 98% of Your Website Visitors Remain Unknown
Most B2B websites convert less than 2% of their traffic. That means 98 out of 100 visitors leave your site without you knowing who they are. You see traffic coming in, but Google Analytics only tells you what visitors do – not who they are.
This creates three major problems for marketing teams. First, you can’t prove which campaigns actually work. You see clicks and sessions, but you don’t know which companies from your ICP are visiting your site. Second, you miss follow-up opportunities. Companies that return multiple times and view product pages disappear unnoticed. Third, your CRM remains empty while your sales team waits for warm leads.
Effective lead generation starts with visibility. If you don’t know which companies are showing interest, you can’t adjust, follow up, or convert.
What Is Website Visitor Identification?
Website visitor identification shows which companies visit your website. It works cookieless via network-level metadata and IP mapping. Instead of tracking individual users, it identifies the companies behind the traffic.
What do you see? Company name, industry, size, location, and which pages they view. You also see how often a company returns and how much time they spend on important pages like pricing, product pages, or case studies. All this happens without cookies, without consent banners, and without collecting personal data.
The technology works as follows: when a visitor accesses your site, IP data is linked to a company database. Leadinfo’s database contains over 220 million European company profiles and is updated daily.
Important: you only identify companies, never individuals. This makes it 100% GDPR-compliant. More on that later in this article.
5 Reasons Why Marketers Should Start with This
1. Transform Anonymous Traffic into Concrete Sales Opportunities
Instead of guessing who visits your website, you see directly which companies show interest. A manufacturing company from your ICP views your product page three times this week? That’s a warm lead your sales can approach.
2. Prove the ROI of Your Marketing Campaigns
Your Google Ads campaign generates 500 clicks per month. But how many of those are relevant companies? With visitor identification, you see exactly which companies come through which campaign. This finally makes it possible to prove marketing ROI with hard data.
3. Identify High-Intent Accounts
Companies that return multiple times and view your pricing or demo page show purchase intent. You can automatically forward these signals to your CRM like HubSpot and have your sales team focus on accounts that are ready.
4. Optimize Your Budget
Stop spending money on campaigns that generate traffic from irrelevant companies. If you see that LinkedIn Ads mainly attract SMB companies while you’re targeting enterprise, you can adjust. No more guesswork – only data-driven decisions.
5. Automate Lead Routing
Set up workflows that automatically create leads in your CRM as soon as a company from your ICP visits a high-intent page. Sales receives real-time notifications via Slack and can follow up immediately. No manual work, no missed opportunities.
How It Works in Practice
A B2B software company installs Leadinfo and sees the first identified companies within 24 hours. In the first month, they identify 35% of their website traffic – that’s 280 unique companies.
Their marketing manager discovers that LinkedIn Ads mainly attract IT companies with 50+ employees. Google Ads, on the other hand, brings in more SMBs but with lower intent. They shift budget to LinkedIn and see their traffic quality increase.
The sales team receives a Slack notification as soon as a target account visits the website for the third time. They can then call with context: “I saw you were viewing our integration page.” This increases their response rate by 40%.
The CRM is automatically enriched. Each identified company is added with complete company data: industry, size, location, and technology stack. Marketing can use this for personalized nurture campaigns.
Within three months, they see 25% more qualified leads and can finally prove which marketing activities directly contribute to pipeline.
Privacy and Compliance: 100% GDPR-Compliant
This is where many marketers rightly ask critical questions. Is this allowed under GDPR? The answer is yes – provided you do it correctly.
Leadinfo only identifies companies, never individuals. No personal data is collected or processed. You don’t see who within a company visits your site, only that the company shows interest. This falls under Article 6(1)(f) GDPR – legitimate interest for business data.
The system works completely cookieless. No tracking cookies, no consent banners, no fingerprinting. This means you don’t need permission from visitors and your technology is future-proof for the cookieless future.
All data is processed in EU data centers in Ireland and Frankfurt. No data transfers take place to countries outside the EU. Leadinfo is ISO 27001:2022 certified for information security and is audited annually.
Want to know more about the legal basis? View the complete privacy documentation where all details are explained.
Key Insights
98% of your B2B website visitors normally remain unidentified. Those are missed opportunities, unknown deals, and lost pipeline. With website visitor identification, you transform this unidentified traffic into concrete sales opportunities.
You see which companies show interest, which campaigns work, and where your budget should go. Sales receives warm leads with context. Marketing can finally prove ROI with hard data. And all this happens 100% GDPR-compliant, without cookies and without personal data.
For marketers who want to work data-driven instead of guessing, this is the first step. You can go live within 5 minutes and see immediate results. Want to know what visitor identification can mean for your situation? View the pricing and options.
Frequently Asked Questions
Is website visitor identification GDPR-compliant?
Yes, 100% GDPR-compliant. Leadinfo only identifies companies based on public business data, never individuals. No cookies are used and no personal data is collected. The system runs entirely on EU servers in Ireland and Frankfurt and is ISO 27001:2022 certified. The legal basis is Article 6(1)(f) GDPR – legitimate interest for processing business data.
How many website visitors can you identify?
With Leadinfo, you identify on average 35 to 40% of your B2B website traffic – the highest identification rate in Europe. This percentage depends on your target audience and traffic sources. B2B traffic from Benelux, DACH, and UK identifies best. Traffic from large companies is recognized more often than from sole proprietorships.
How quickly do you see results with Leadinfo?
Installation takes less than 5 minutes – you place a tracking pixel on your website. The first identified companies are visible in your dashboard within a few hours. After 24 hours, the complete data flow is active and you see in real-time which companies visit your site. ROI is often visible within the first month through better lead quality and more efficient follow-up.
Does this work with my existing CRM and marketing tools?
Yes, Leadinfo integrates with over 70 CRM and marketing tools. Think of HubSpot, Salesforce, Pipedrive, Teamleader, and Microsoft Dynamics. You can also integrate with Slack for real-time notifications, Google Ads for retargeting, and Zapier for custom workflows. Most integrations offer 2-way sync, so data is automatically synchronized between systems.
