Increase intent with leads who match your ICP

This playbook dynamically identifies companies matching your ideal customer profile and adds them to an automated campaign.

Summary

Increase purchase intent with your ideal customers visiting your website using this template.

By creating segments based on web activity, attributes, and firmographic data within Leadinfo, you can automatically enhance your targeting and improve engagement. Instead of relying on CRM data, which can sometimes be inaccurate or incomplete, this approach offers a more targeted approach. It allows you to proactively respond to potential customer interest, increasing the likelihood of effectively converting them into actual customers. With this template, you are better equipped to elevate purchase intent and generate successful interactions with leads that match your ideal customer profile.

Trigger

This template dynamically identifies companies matching your ideal customer profile and adds them to an automated campaign, then selects the ideal decision maker for the decision making unit you normally target and sends out personalized messages through email and LinkedIn.

Trigger template

Country

is one of

Netherlands, Belgium

Total visit time

is more than

1 minute

Recurring visit

Branche

is any of

Technology and Information

Autopilot steps

Automated email Initial email

2 days delay

LinkedIn action Visit profile

1 day delay

Automated email Follow-up email

2 days delay

LinkedIn action Connection request

3 days delay

LinkedIn action Message

Message example

Subject: Unlock the Full Potential of [Value Driver] with [Your Company Name]

Hi {first_name},

I hope this email finds you well. 😊

I couldn’t help but notice that {company_name} shares similarities with many of our valued customers. I wanted to personally reach out to explore how we can bring tangible value to your business.

At [Your Company Name], we specialize in seamlessly integrating with platforms like [Most Common Integration] – a tool I know you rely on at {company_name}.

I’m eager to discuss how we can collaborate to unlock the full potential of [Value Driver]. Would you be open to scheduling a brief chat to explore this further?

Let me know your thoughts, and we can set up a time that works best for you.

Best regards,

{Sender Name}
{Sender Role}