Find the right decision maker

Master the art of identifying decision-makers with our playbook. Navigate organizational structures confidently for successful outreach.

Summary

In today’s ever-evolving business landscape, pinpointing the right decision-maker within a company can be like traversing a labyrinth. This playbook serves as your compass in navigating this terrain, especially following a website visit from a potential lead. By offering a systematic approach, this resource empowers you to confront this challenge directly.

With this step-by-step flow, the playbook provides you with the steps needed to unravel the organizational hierarchy and identify the individuals who hold the keys to decision-making. By streamlining your outreach efforts and honing in on the right contacts, you not only enhance efficiency but also amplify your likelihood of success in forging meaningful connections and driving impactful outcomes within your target organizations.

Trigger

Identify companies visiting a high-intent webpage and multiple visits and target a decision making unit while not being entirely sure who visited the website.

Autopilot steps

Automated email Initial email

3 days delay

Automated email Follow-up email

3 days delay

LinkedIn action Connection

Message example

Subject: Quick Question: Are You Exploring Our Solution?

Hi {first_name},

Hope you’re doing well!

I couldn’t help but notice some activity from {company_name} on our website this week. Are you the one exploring our solution?

If it’s not you, could you please point me in the direction of the person responsible for [Enter Product Category]?

Thanks a bunch in advance!

Best regards,
{sender_name}

Targeting

Medium intent leads

Sales & Marketing persona

Boost your performance with this template

Find the right decision maker

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