Event attendee targeting

Unlock conversion potential with tailored pre-event gatherings. Delve deeper into engagement strategies for lasting success.

Summary

Hosting webinars and events presents a great strategy for boosting engagement with your leads. However, why not take it a step further? Imagine the potential by orchestrating a pre-event gathering tailored for a select cohort of attendees, individuals who have demonstrated not just a passing interest, but also showed in-depth interest on your website’s product pages.

This is a catalyst for conversion. By providing this exclusive opportunity for deeper interaction and immersion with your brand, you’re paving the way for a more profound connection, one that resonates with your audience on a personal level.

These pre-event gatherings serve as a gateway to a journey of discovery, where leads can delve into the intricacies of your solutions, explore their applicability to their unique challenges, and envision the transformative impact they can bring to their endeavors.

Trigger

Identify companies and contacts attending your event and select the ones also showing website engagement to invite them for a pre-event gathering and increase engagement.

Autopilot steps

Automated email Initial email

3 days delay

Automated email Follow-up email

Message example

Subject: Your VIP Pass to a Pre-Event Gathering!

Hi {first_name},

Hope you’re doing great!

I’m excited to see that you’ve signed up for our upcoming event/webinar! I wanted to extend a special invitation to you for an exclusive pre-event meeting. It’s a fantastic chance to mingle with fellow industry leaders and glean insights from our expert speakers before the main event kicks off.

If this sounds like an opportunity you don’t want to miss, just let me know, and I’ll fill you in on all the details. We can also find a time that fits perfectly into your schedule.

Looking forward to your response!

Best regards,
{sender_first_name}

Targeting

Medium intent leads

Marketing persona

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Event attendee targeting

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