Releases
Leadinfo 2026-01
9 maart 2026
The most valuable aspect of website intent is not the traffic, but what you do with it afterwards.
This release, 2026-01, includes four improvements that make follow-up easier and more consistent: see the people behind the intent, send contacts to your CRM and keep all important notifications in one place. Less guessing, less administration, more timely conversations. Let’s get started.
Persona Insights — Discover who is behind the intent
Discover which known contact is most likely to be involved with important pages, so you can make contextual and accurate contact.
Discover which known contact is most likely to be involved with important pages, so you can make contextual and accurate contact.
Turn website engagement into clarity at job function level.
Positioning — why it matters
When a company shows intent, the next question is always: “Who within that company is actually engaged?” Persona Insights helps you move from company-level insights to person-level direction, making your outreach more relevant and your timing more precise.
Use cases
- A lead repeatedly views your pricing or product pages and you want to respond quickly, without wasting time guessing who to contact.
- A contact who previously didn’t convert returns weeks later: you can flag renewed interest at the moment it occurs.
- An existing customer starts exploring an alternative solution: you immediately see which person and job function is involved.
How it works
Persona Insights links website sessions to professional contacts in your existing database, but only when there is a strong, compatible signal. Signals can include:
- Form submissions (email match)
- Leadbot submission
- Clicks on tracked email campaign links
- Return visits after a contact has been identified (cookies enable recognition on repeat visits)
If more than one contact matches, the system ranks the likelihood and displays the most probable. If confidence is insufficient, the session remains at company level only.
No new contacts are created automatically and nothing is shared between customers.
Discover more
- Blog – What is Persona Insights?
- Guide: Activate Persona Insights
- Guide: Activate form tracking / email campaign tracker
Contact push to CRM — Send the right contact to the right record
Push recognised contacts to your CRM, linked to the right company, so that your CRM remains structured and you can follow up quickly.
Push recognised contacts to your CRM, linked to the right company, so that your CRM remains structured and you can follow up quickly.
Go from insight to action – without manual data work.
Positioning – why it matters
Your CRM is where the pipeline lives. But when high-intent behaviour on your website stays in a separate tool, follow-up can slow down and processes become inconsistent.
With Contact Push to CRM, you can send identified contacts to your CRM in a structured way, so your sales team can work from the system they already use – now enriched with real, up-to-date insights.
Coming soon!
Use cases
- A known contact visits key pages → you push them directly to your CRM so the right representative can take immediate action.
- You want to prevent duplicates and keep account data organised.
- You want the CRM to remain the single place where your team works, whilst Leadinfo provides the signals you need for relevant follow-up.
How it works
- You push an identified contact to your connected CRM.
- Contacts are always linked to a company record:
- If the company already exists in your CRM, the contact is linked to it.
- If it does not, you first create or link the company record before pushing the contact.
- The email address is used as a unique identifier to prevent duplicates.
- You can push available fields such as name, email address, job title, department, country, and links to social profiles (depending on your CRM settings).
Optional workflow (if you wish to automate this)
Set up triggers so Leadinfo can automatically do the following when a company meets your rules:
- push to your CRM,
- assign tags,
- send an email notification,
- or forward leads to an Autopilot follow-up campaign.
Discover more
- Guide: connecting your CRM
- Guide: field mapping (choose which data is sent)
- Guide: automating push notifications with triggers
Notification Centre — Stay informed about important moments
Combine instant notifications and recurring summaries so your team never misses a strong buying signal.
Combine instant notifications and recurring summaries so your team never misses a strong buying signal.
One place for all your notifications.
Positioning — why it matters
The Notification Centre is designed to keep your team aligned, combining instant notifications with recurring summaries so nothing important is missed.
Use cases
We are launching the Notification Centre with functional notifications only:
- Your download is ready
- You have x new leadbot submissions
- Your integration has been disconnected
- You have x errors in your integration
- You need to review 5 leads in Autopilot for sequence x
AI Error Explanation — Understand integration errors and resolve them faster.
Positioning — why it matters
Integrations are powerful, but when something goes wrong in the synchronisation process, it is not always clear what has gone wrong or how to resolve it. Users are often shown technical error messages from their CRM or integration that are difficult to interpret without in-depth technical knowledge.
With AI Error Explanation, Leadinfo translates these technical errors into clear, step-by-step instructions, so users know exactly what action to take.
Use cases
An item in your integration queue cannot be processed and displays an error message from your CRM.
Examples include:
- A field mapping that has been configured incorrectly
- A company record that no longer exists in the CRM
- User roles or permissions that have been changed in the CRM
- An expired OAuth token that needs to be reconnected
Rather than trying to interpret the raw error message, you can click Explain with AI to receive a clear explanation and practical steps to resolve the issue.
How it works
The integration queue displays every item being synchronised between Leadinfo and your connected systems.
When an item cannot be processed:
- The integration returns an error message.
- This error is saved and displayed in the queue.
- The Explain with AI option analyses the error message.
- AI generates a clear explanation and step-by-step solution to help you resolve the issue.
This makes it easier to resolve integration issues independently and ensures your data continues to synchronise smoothly.
Ready to start using this release?
Use these features to follow up faster, with more context and with a process that your team can repeat.