Connecting the marketing and sales funnel
Full-service web and marketing agency Wemessage helps entrepreneurs by putting together the ideal mix of tools to help their marketing efforts take off. They offer Leadinfo to all of their B2B clients to connect the sales and marketing funnels together.
We think, we build and we brand
Wemessage is a full-service web and marketing agency. Founded in 2014, we are a close-knit team of certified professionals who strategically craft online marketing campaigns and work daily on result-oriented websites, webshops and apps. We strive to put together an ideal mix of marketing tools for entrepreneurs that perfectly fit their needs and that of their customers. This is why we partner with Leadinfo. The software is a perfect addition to connect our B2B customer’s sales and marketing funnels.
“Leadinfo enables our clients to reach users in the decision-making stage.”
Committing to Leadinfo from the very beginning
We’re proud to be one of Leadinfo’s very first partners. We choose them because of their business proposition and commitment to continuous improvements, meaning that it’s becoming an essential multi-purpose tool. It enables our clients to reach users in the decision-making stage because they can now identify and approach companies who have visited their website (potentially multiple times) but taken no action.
Utilising all the features to streamline our process
Apart from the handy inbox functionality, which showcases all of our client’s info in one overview, we always link Leadinfo to our customer’s CMS to allow their existing data to be enriched. We also frequently export the data to create keyword or targeted prospect lists on Google and LinkedIn. Thus, ensuring our campaigns are seen by the right people and skyrocketing our ROI. To enable further collaboration with our clients, we use tags a lot so that everyone working with the software can, at a glance, see the status of a website visitor. But what’s our client’s favourite Leadinfo feature? The screen recording component, meaning they can visualise their user behaviour.
“What’s our client’s favourite Leadinfo feature? The screen recording component, meaning they can visualise their user behaviour.”
Attracting and converting more customers
Leadinfo is one of the tools we offer to B2B entrepreneurs to give them actionable insights and transform anonymous website visitors into leads and then prospects. Thus ensuring a continuous flow of data in the marketing funnel. Besides that, our clients also use Leadinfo to upsell. By connecting the software to their CMS, one ICT organisation observed which pages existing clients have browsed and reached out to them to offer personalised assistance, which has resulted in upselling opportunities.