Improved user experience with Leadinfo

As Federkiel & Friends keeps growing and helping medium-sized companies elevate their digital evolution, they wanted to know more about their website visitors and behaviour. So they implemented Leadinfo to not only help them bring in more sales but also refine their website structure.

Federkiel & Friends stands proudly behind the Leadinfo software

Winning and inspiring customers throughout their digital evolution

German-based online marketing agency, Federkiel & Friends, includes of a dynamic team of experts who are ready to develop and offer you flexible digital marketing solutions. How? They ensure you will be found across the internet while winning you customers and developing your fan base. From SEO and SEA to email marketing and marketing automation, their team does it all in a sustainable, honest and value-based manner.

As the agency kept growing, they wanted to know more about their website visitors and their needs. Is their site easy to use and navigate? Can information be found easily? Are there barriers to conversion? So Federkiel & Friends implemented Leadinfo to answer these questions. Our software shows them who visited their website, when, and what pages they browsed. But also showcases each company’s browsing habits.

“We implemented Leadinfo, which not only shows us who visited our website but also their browsing habits.”

A unique software with a helpful team

It’s our diverse functionalities that first attracted Federkiel & Friends to Leadinfo. Our solution goes beyond simply providing the agency with leads; it also highlights the behaviour of each visitor via screen recordings. Empowering the agency to improve their website and the usability of pages based on browsing patterns.

However, what convinced Federkiel & Friends to choose our tool over another was the helpfulness and commitment of our Sales team. As well as the user-friendly and clear interface of our software. Meaning they could implement Leadinfo and use it within minutes.

“What motivated us to seal the deal was the helpfulness of their Sales team and the very user friendly and clear interface of the software. These elements influenced our decision to choose with Leadinfo.”

From spotting a hot lead to refining our client’s keywords

The agency not only uses Leadinfo themselves, but they also offer it to their clients as well for sales purposes. These customers are looking for detailed information about their website visitors and their browsing behaviour and want to be able to automatically label leads based on their source or level of interest.  Federkiel & Friends has also linked Leadinfo to their Google Ads so that both themselves and their clients can refine their keyword strategy.

The same number of leads for a lower budget

Using Leadinfo, Federkiel & Friends has grown as they have more warm leads in their sales pipeline and have been able to optimise their website thanks to the screen recording feature. Their clients are also experiencing results. For example, one customer has reduced their Search Engine Advertising budget because they could clearly define which regions relevant companies came from. The result was a 40% lower budget which generated the same number of clicks and relevant leads. How’s that for winning!