Landing a deal worth 100k euros
Leapforce is an online Growth Hacking Agency that helps companies build and grow their sales and marketing activities. In a world with +8,000 different marketing tools, we choose Leadinfo because it’s a multi-purpose tool with a global reach that enables us to build high-quality retargeting lists.
Choosing the right tools for our clients
Founded in 2018, Leapforce is an online Growth Hacking Agency based in Amsterdam that helps companies build and man their digital sales and marketing machines. From content marketing to marketing automation and everything in between, we apply our signature Flywheel of Growth Hacking philosophy to help you succeed. This entails selecting the right tools based on your goals, measuring and optimising results, and automating processes to make your business more data-driven. When looking for the best lead gen tool to add to our repertoire, we picked Leadinfo as it is a multi-purpose tool that we find indispensable.
“We needed a tool that would show exactly who visited our client’s website and which channel they came from and Leadinfo does just that and more.”
Building high-quality retargeting lists
We needed a tool that would show exactly who visited our client’s website and which channel they came from, whether it be LinkedIn, Google or email, to be able to retarget leads. If the tool in question could also automate processes to streamline the sales process, then that would be even better. This is why we picked Leadinfo to be our partner, its dozens of integration possibilities through Zapier and automation options enables both us and our clients to quickly implement it and continue our sales and marketing activities with more insights at our fingertips.
Using the Leadinfo data to reach customers in the decision-making stage
We give all of our clients a free two-week trial and help them install the tracking code across their website(s). Our customers proceed to use Leadinfo to access data that was previously inaccessible. These newly available insights allow us to tag specific website visitors as “extra interesting” based on set actions taken (for example, spending a lot of time on a product or service page). This customer data is then transferred over instantly to our client’s CRM such as HubSpot, ActiveCampaign or Insightly so it can be followed up on.
Since we’re able to gauge interest in a client’s product or service much more efficiently, as we can see a user’s browsing pattern and how long they spent on each page, we also use the data gathered via Leadinfo to craft highly targeted LinkedIn audience lists. Something which can be done in a matter of minutes using the exported data for Leadinfo. We can then measure the success rate by observing the number of visitors who originated from each campaign. Thus ensuring that our client’s message reaches leads who are still in the decision-making stage and enabling us to continuously optimise campaigns.
“We can gauge a user’s interest in a much more tangible manner using Leadinfo.”
An indispensable tool
Thanks to Leadinfo, guesswork is a thing of the past and our clients can immediately see which company visited their website, through which campaign each user originated (if any) and which pages did this user browse. Simply by observing user behaviour and labelling leads, one client was able to make contact with 26 new companies on LinkedIn in less than a month. Two of which indicated they wanted a one-to-one chat and ten of them requested more information. Another customer landed a deal worth 100,000€ via a Leadinfo lead. And these are just two client stories of many! We’re excited to continue partnering and offering Leadinfo to help elevate our customer’s online performance.