Elevate our clients’ B2B sales strategy
Fingerspitz helps its clients grow via online marketing. Mike Walter, Account Strategist Data & Automation at Fingerspitz, describes how the brand uses Leadinfo to boost its value proposition.
Using Leadinfo to offer more value to our customers
What started as an idea by two men ten years ago has evolved into a full-blown all-around marketing agency with more than 50 specialists who are ready to tackle any challenge by combining their forces to achieve the best results for brands around the world.
We wanted to offer more value to their B2B customers. So that’s why we partner with Leadinfo, as it helps us kickstart Account Based Marketing initiatives for our clients.
“We picked Leadinfo as our go-to lead gen software because our clients could see in real-time who was on their website and for how long.”
Offering real-time personalised content to each visitor
Who doesn’t want to know more about their website visitors? This is especially valuable for B2B companies whose sales process is more complex. That’s why we picked Leadinfo as our go-to lead gen software of choice. Our clients can see in real-time who was on their website and for how long.
Additionally, using the Leadinfo data and their large integration options, we create personalised welcome pop-ups for every single company visiting a client’s website using a third-party extension.
Integrating lead gen software into our clients’ sales strategy
Together with our clients, we implement Leadinfo, set goals to determine what they’d like to achieve using the software, and determine the appropriate follow-up actions.
After some time, with more data at our disposal, we sit down with our clients to re-evaluate the goals and follow-up sequence. We also relay and chat with both sales and marketing teams. Generally, we don’t just use the software to identify leads, we integrate it into whatever marketing or sales strategy our clients are working on to fill their sales pipeline with high-quality leads.
“We believe the Leadinfo software gives value to all of our B2B customers.”
Providing our clients with more value
We believe Leadinfo offers value to all of our B2B customers. Whether it’s simply providing them with more actionable insights to kickstarting Account Based Marketing initiatives, we are proud to be able to offer such a solution to our customers and integrate Leadinfo into most strategies to further our clients’ results.