How Leadinfo unified sales and marketing
Creactiv helps entrepreneurs and businesses craft communication strategies which are authentic and make an impact. They use all of Leadinfo’s features to bring their customer’s marketing and sales teams closer together via common goals.
Finding a solution for a common pain point
Creactiv is made up of versatile and experienced employees who share a common passion: building strong brands via authentic marketing and communication strategies. As their portfolio of brands increased, they started to notice a common pain point amongst their B2B clients. Many of them knew little about their website visitors and whether their site was reaching the right audience. So Creactiv partners with Leadinfo and implements it for many of their clients so that they can access these insights and do more targeted marketing.
“We picked Leadinfo because of its large dataset and their numerous additional features which offer our clients an abundance of possibilities.”
Offering their clients numerous possibilities to grow
To craft the best communication strategy, you need to know if your efforts are successful. That’s why Creactiv picked Leadinfo to be their lead gen partner. Because of its large and targeted dataset and its numerous additional features and add-ons which offers their clients an abundance of possibilities. Also, once implemented, their clients can immediately harness the data available and start taking action.
Implementing Leadinfo for ourselves and our clients
Creactiv’s customers use Leadinfo to gain additional insights that were previously unknown. With this data, their clients have refined their content strategy based on pages that receive the most and least number of visitors. They also are able to look for and reach out to decision-makers in a more targeted and logical manner, because they now know who visited their website and which pages were of interest to them. These insights and results are presented during monthly sales and marketing meetings.
However, it’s not just their clients who use Leadinfo, Creactiv Sales and Marketing teams also utilise it. From connecting it to Google Ads to see which keywords attract people to their website to observing a prospect’s browsing behaviour, they able to more easily start conversations with prospects.
“Our customers use Leadinfo to gain additional insights that were previously unknown. However, it’s not just our clients who use Leadinfo, we also utilise it to reach out to new prospects.”
Refining the entire sales process
Their clients use Leadinfo to refine their sales journey, from content creation to campaign keywords and prospect lists. The diversity and scale of the data has also brought numerous sales and marketing teams together to work towards a common goal. By helping to unite two typically haloed departments, Creactiv’s clients are able to work more efficiently, how’s that for winning.
“The diversity and scale of the data has brought numerous sales and marketing teams together to work towards a common goal.”