Becoming proactive sellers rather than reactive

Renson wanted to become more dynamic and proactive in their sales process. So they chose Leadinfo as their lead gen partner to ensure they never missed another big opportunity.


Using Leadinfo to support their growth goals

Renson has been revolutionising living spaces for over a century. Their team of 1,200 people harnesses the power of ventilation, solar control and outdoor solutions to create a comfortable and safe environment in which to live and work. Given the nature of their work, many website visitors will browse various pages without taking any action. To support its ambitious growth and become more proactive in its sales process, the company felt that it was important to know more about its website visitors. So they chose Leadinfo to support them in their endeavours.

“We chose Leadinfo to ensure we never miss another big opportunity.”

A massive dataset at their disposal

What immediately stood out to Rensom was the sheer amount and quality of data which Leadinfo provided to them. From the company structure and the number of employees to the contact details of leadership, they were immediately enthusiastic about our extensive and detailed dataset.

Increasing the number of callbacks and coffee dates

Apart from using Leadinfo as a sales tool, Their team in Belgium is also enriching their CRM system by exporting the data they have gathered so far on new but also existing clients. Enabling them to build up a better overview of our customer base and potential cross-sell opportunities. And it’s paying off. Their Sales team is generating significant more callbacks and coffee dates.

“We were immediately enthusiastic by the company’s extended and detailed dataset.”