Why Identifying Website Visitors Is Essential for B2B Growth
Most B2B websites convert less than 2%. That means 98% of your visitors leave without making contact. Google Analytics shows you how many people were there, but not who. This is unknown business traffic: potentially valuable leads that remain invisible.
Without identification, you miss essential signals. An ICP account visits your product page three times in one week. A competitor checks your pricing page. A potential customer reads all case studies. These are buying signals you can’t act on if you don’t know who they are.
Business identification tools make this difference. They transform anonymous traffic into actionable leads by revealing which organisations visit your site. This is particularly crucial in Benelux and DACH regions, where privacy legislation is strict and compliance is not optional.
The 5 Best Website Visitor Identification Tools in 2025
The visitor identification market has grown significantly in recent years. Not all solutions are equal. We’ve compared the five most used platforms based on identification rate, compliance, integrations, and user-friendliness.
Leadinfo delivers the highest identification rate in Europe: around 40% of your B2B traffic is recognised. The platform is completely cookieless and runs exclusively on EU servers (Ireland and Frankfurt). With 70+ integrations, you sync identified companies directly to HubSpot, Salesforce, Pipedrive, or Slack. Setup takes less than 5 minutes. Leadinfo is ISO 27001:2022 certified and operates under Article 6(1)(f) GDPR.
Leadfeeder is a well-known player, especially popular in Scandinavia. The tool works well but still uses cookies in certain regions, raising compliance questions. Identification rate is around 25-30%. Integrations are limited to approximately 40 platforms. For an in-depth comparison, check our Leadinfo vs Leadfeeder analysis.
Albacross focuses strongly on the Scandinavian market. The identification rate is around 30%, with good coverage in Sweden and Norway. For Benelux companies, the dataset is less complete. Compliance is partially arranged, but hosting doesn’t happen entirely EU-only. For an in-depth comparison, check our Leadinfo vs Albacross analysis.
Breeze Intelligence is HubSpot’s own solution but only works within the HubSpot ecosystem. Major limitation: data is processed on American servers, bringing Schrems II risks. Identification rate lags behind European alternatives. For an in-depth comparison, check our Leadinfo vs Breeze Intelligence analysis.
Lead Forensics is traditionally strong in the UK market but offers limited transparency about compliance. The tool still uses cookies and hosting doesn’t happen entirely within the EU. Moreover, contracts are often long-term and pricey. For an in-depth comparison, check our Leadinfo vs Lead Forensics analysis.
Comparison Criteria: What to Look For?
Not every tool fits every organisation. These five criteria determine which solution works best for your situation.
GDPR compliance is non-negotiable. Check whether the tool works cookieless, processes only business data (no personal data), and is hosted entirely within the EU. Leadinfo meets all three requirements. Tools that use American servers or require cookies bring compliance risks.
Identification rate differs enormously per provider. In Benelux and DACH, you reach 35-40% identification with Leadinfo. Leadfeeder achieves 25-30%, Albacross around 30%, and American tools often less than 20% for European companies. The higher the rate, the more potential leads you discover.
Integrations make or break your workflow. Leadinfo offers 70+ native connections, including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Slack, Google Ads, and LinkedIn Ads. This way, identified companies automatically flow into your CRM. Tools with limited integrations require manual work.
Implementation speed determines how quickly you see results. Leadinfo is active within 5 minutes: place tracking pixel and done. Other tools often require IT support or lengthy onboarding.
Price-quality varies greatly. Leadinfo offers transparent pricing without long lock-in contracts. Lead Forensics often requires multi-year commitments with unclear pricing. Always calculate the cost per identified company.
Leadinfo vs Alternatives: The Complete Comparison
Leadinfo distinguishes itself on multiple levels. The platform works completely cookieless – no tracking cookies, no device fingerprinting, no cross-site monitoring. This is not only future-proof (given the end of third-party cookies) but also fully GDPR-compliant.
ISO 27001:2022 certification guarantees that Leadinfo is audited annually on information security. Not all competitors have this certification. It proves that security and privacy are taken seriously.
With 70+ integrations, Leadinfo far exceeds alternatives. Leadfeeder offers approximately 40 connections, Albacross around 20, and Lead Forensics often fewer than 10. More integrations mean better automation and less manual work.
EU-only hosting eliminates Schrems II risks completely. All data remains within Ireland and Frankfurt. American tools like Breeze Intelligence cannot guarantee this, creating legal risks for European companies.
Setup is faster than with competitors. Where Leadfeeder requires 10-20 minutes and Lead Forensics often 30+ minutes, you’re live with Leadinfo within 5 minutes. This saves time and frustration.
Privacy, Compliance, and Reliability
Leadinfo is built on privacy-first principles. The platform processes only business data – no personal data, no individual tracking, no personal profiles. You do see which company visits your site, but not which specific employee.
The legal basis is Article 6(1)(f) GDPR: legitimate interest. This means Leadinfo enables legitimate business contact without consent per visitor. All processing remains within the EU, guaranteeing full GDPR compliance.
ISO 27001:2022 certification is audited annually by LRQA. This international standard proves that Leadinfo meets the highest information security standards. Not every identification platform has this certification.
No cookies are used. No tracking cookies, no analytics cookies, no marketing cookies. This makes cookie banners unnecessary and protects website visitors’ privacy. Moreover, the solution is future-proof now that browsers block third-party cookies.
Complete transparency characterises the approach. Any company can opt out via the opt-out page. Within 48 hours, their data is removed. This openness builds trust and shows that Leadinfo takes privacy seriously.
Want to know more about Leadinfo’s GDPR compliance? Read everything about Leadinfo and GDPR.
Key Insights
Leadinfo delivers the best combination of compliance, identification rate, and integrations for the European market. With 35-40% identification, you see more potential customers than with competitors. The 70+ native connections fully automate your workflow.
Cookieless technology is no longer optional – it’s the standard. Tools that still use cookies become unusable once browsers block them completely. Leadinfo is ready for this.
EU-only hosting protects you against Schrems II risks. American tools bring legal uncertainty. With Leadinfo, all data remains within Ireland and Frankfurt, fully GDPR-compliant.
Fast ROI comes from automation. Identified companies flow directly into your CRM, trigger Slack alerts, and activate retargeting campaigns. This saves hours of manual work and increases conversion. More than 20,000 B2B companies now trust Leadinfo. Check our customer cases and results.
Frequently Asked Questions
What is the best tool to identify website visitors?
Leadinfo offers the best balance between GDPR compliance, identification rate (35-40%), and integration capabilities for the European market. The platform is completely cookieless, ISO 27001:2022 certified, and runs exclusively on EU servers. With 70+ native integrations, you sync identified companies automatically to your CRM, Slack, or advertising platforms.
Are visitor identification tools GDPR-proof?
Leadinfo is 100% GDPR-compliant: cookieless, business data only, EU-hosted. The platform operates under Article 6(1)(f) GDPR – legitimate interest. Not all tools meet these requirements. Always check whether a tool uses cookies, where data is hosted, and whether personal data is processed.
How many visitors can you identify?
Leadinfo identifies 35-40% of your B2B traffic in the Benelux and DACH region – the highest rate in the EU market. Competitors like Leadfeeder achieve 25-30%, while American tools often stay below 20% for European websites. The exact identification rate depends on your target audience and geographical focus.
Does Leadinfo work with my CRM?
Yes, Leadinfo integrates with 70+ platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho, Teamleader, and Copper. You also sync with Slack, Microsoft Teams, Google Ads, LinkedIn Ads, and marketing automation tools. Identified companies appear automatically in your existing workflow.
