Why learning from other Leadinfo users is so valuable
Cases aren’t marketing talk. They’re real stories of companies that experimented, learned, and refined their approach. Each company has its own goals, challenges, and ICP. What works for a marketing agency might not work for a SaaS platform. Yet patterns are recognisable.
By looking at how others use Leadinfo, you gain insight into concrete implementations. You see which features make the difference, which integrations have impact, and how quickly results become visible. This article offers you five different perspectives: from chatbot optimisation to cookieless retargeting.
Case 1: Social Road — 300% more website conversions with Leadbot
Social Road, a digital marketing agency, struggled with low conversion rates on their website. Visitors browsed but left without taking action. The question was: how do you reach visitors at the right moment without being intrusive?
Their solution: Leadbot combined with Leadinfo. By using real-time behavioural data, Leadbot could proactively engage with high-intent visitors. Not based on time on page, but based on which pages they viewed and how often they returned.
The result? A 300% increase in conversions. The key lay in timing and personalisation. Leadbot knew exactly which companies returned, which pages they viewed, and could respond with personalised questions. No generic pop-ups, but relevant conversations.
What can you learn here?
Combine visitor identification with proactive engagement tools. Real-time data makes the difference between generic and personalised.
Case 2: SmartData Agency — Lead generation without detours using the KR+F method
Many agencies struggle with proving ROI to clients. SmartData Agency therefore developed the KR+F method: quality, relevance, and focus as the foundation for every campaign. Their approach revolves entirely around data-driven decisions.
By using Leadinfo as a foundation, SmartData could directly see which companies visited their clients’ websites. No vague metrics, but concrete company names, sectors, and behavioural patterns. This made it possible to adjust campaigns based on real-world interest rather than assumptions.
The result was a dramatic improvement in lead quality. Clients saw less volume but higher conversion rates. Sales teams received warm leads instead of cold lists. And for SmartData, it meant a stronger client relationship: ROI was measurable and tangible.
What can you learn here?
Quality beats quantity. Focus on ICP match and behaviour instead of pure volume metrics.
Case 3: Anglers — AI-driven lead follow-up for scalable sales growth
Anglers, a sales automation platform, faced a challenge: how do you follow up hundreds of leads personally without overburdening your team? Manual follow-up doesn’t scale, but fully automated emails feel cold and impersonal.
Their solution: AI-driven lead follow-up combined with Leadinfo. By integrating Leadinfo with their AI platform, Anglers could detect real-time signals (such as returning visitors or pricing page views) and immediately trigger personalised actions.
The result was scalable growth without losing the human touch. Sales reps received alerts at the right moment, including context about which pages a company had visited. AI handled smart follow-ups, but human reps took over once a lead was truly warm.
What can you learn here?
Combine automation with human intelligence. Use data to perfect timing, not to replace people.
Case 4: Finding the right customers — Lead generation as profit maximisation
For many companies, it’s tempting to generate as many leads as possible. But volume isn’t a goal in itself. A company that focused on finding the right customers transformed their entire lead generation strategy.
By making ICP matching central, they now actively filter on company size, sector, and behaviour. Leadinfo helped them identify which companies truly fit their ideal profile. Sales only received leads that met strict criteria. No time wasted on companies that would never become clients.
The result: higher close rates, shorter sales cycles, and directly measurable impact on profitability. They went from 100 leads per month to 40, but their revenue increased by 60%.
What can you learn here?
Define your ICP sharply and stick to it. Leadinfo helps you prioritise based on fit, not on volume.
Case 5: LinkedIn Ads + Leadinfo — B2B targeting that actually works
LinkedIn Ads are powerful but expensive. Many companies retarget broadly and waste budget on irrelevant companies. A smart alternative: cookieless retargeting with Leadinfo and LinkedIn Matched Audiences.
By exporting identified companies from Leadinfo to LinkedIn, you can set up hyper-targeted campaigns. No broad audiences, but only companies that have already shown interest by visiting your website. And because Leadinfo works without cookies, this is fully GDPR-compliant.
The result: lower cost-per-lead and higher ROI. Companies only pay for ads that reach truly relevant accounts. Conversion rates increase because you’re retargeting companies already familiar with your brand.
What can you learn here?
Retargeting works better when you know who you’re retargeting. Use Leadinfo data to deploy your LinkedIn Ads budget more efficiently.
What these 5 cases have in common: the success factors
Although each company has a unique approach, clear patterns are visible:
- Clear ICP definition from day one. Every successful company knows exactly who their ideal customer is and focuses entirely on that.
- Cookieless tracking as foundation. No hassle with cookie banners or consent, just direct insight into company visits.
- Seamless integration with existing tools. Whether it’s CRM, LinkedIn Ads, or Slack: Leadinfo works alongside your current stack.
- Speed as priority. Real-time alerts ensure sales can act within 24 hours, which enormously increases conversion opportunities.
- Balance between automation and human touch. Technology makes work more efficient, but human intelligence remains essential.
These factors together explain why some companies achieve spectacular results while others remain stuck in average performance.
Privacy and compliance: how these companies work GDPR-proof
A recurring concern among many marketers: are we compliant? All companies in this article work fully within GDPR legislation, and that’s because of how Leadinfo is built.
Leadinfo identifies companies, not individuals. No personal data is collected or stored. The platform works 100% cookieless, which means you don’t need consent from website visitors. No banners, no hassle.
Additionally, Leadinfo runs entirely on EU servers (Ireland and Frankfurt), without data transfer to the United States. The platform is ISO 27001 certified, meaning data security is audited annually by external parties.
For companies that take privacy seriously, this is crucial. You can use Leadinfo without legal risks or reputational damage.
Key lessons for your business
What can you concretely take away from these five cases?
Start with clear goals. Do you want more conversions, faster sales cycles, or higher ROI? Each goal requires a different approach. Social Road focused on conversions, Anglers on scalable follow-up, and Case 4 on profit maximisation. Determine what your priority is.
Combine Leadinfo with your existing stack. The power isn’t in the tool itself but in how you integrate it. CRM sync, Slack alerts, LinkedIn retargeting: choose what fits your workflow.
Test different use cases. Not every company has the same needs. Try chatbot integration, test retargeting, or automate your CRM. Learn what works for your situation.
Focus on speed. Leads contacted within 24 hours convert significantly better than leads approached days later. Real-time alerts make this possible.
Keep learning from your data. The companies in this article kept optimising based on what they saw in Leadinfo. ICP match scores, behavioural patterns, return frequency: use these insights to refine your approach.
Frequently Asked Questions
Does Leadinfo work without cookies?
Yes, Leadinfo works completely cookieless. By identifying companies based on IP addresses and network metadata, you don’t need to use cookies. Note: if you enable cookieless tracking, some functionalities such as session grouping and screen recordings are unavailable. For full functionality, you can choose standard tracking with cookies.
What are the disadvantages of cookieless tracking in Leadinfo?
With cookieless tracking in Leadinfo, you can still identify companies, but you miss functionalities like grouping sessions and screen recordings. These features require cookies to track visitor behaviour across multiple sessions. The choice depends on your priorities: maximum privacy or full functionality.
How quickly do you see results with Leadinfo?
Leadinfo is installed within 5 minutes. The first companies appear directly in your dashboard. Cases show that companies see concrete results within 2-4 weeks, such as more qualified leads and higher conversions.
Can I combine Leadinfo with LinkedIn Ads?
Yes, you can export identified companies to LinkedIn Matched Audiences for cookieless retargeting. This ensures higher ROI because you only retarget relevant companies that have already shown interest.
Is Leadinfo suitable for agencies?
Yes, many agencies use Leadinfo to provide clients with insights and ROI proof. You can manage multiple websites from one account and automatically generate reports. Agencies get access to our partner network for additional support.
