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Why Leadbot is the fast track to more website conversions
Visitors today want answers to their questions in a single click. As soon as they have to search for an email address, they abandon their search, and that’s reflected in a high bounce rate. Leadbot immediately addresses these questions, provides the right answer 24/7, or directs people to a relevant follow-up page. The result: fewer doubts, more click-throughs, and therefore more website conversions without needing to invest additional advertising budget.
Case 1 – Van Os Imports: 35% more B2B registrations
Van Os Imports is a Dutch wholesaler with several outdoor brands. The site attracted many consumers who should have been visiting resellers, as well as business visitors who did need to register. A single question in Leadbot—”Are you a consumer or a business?”—created a customized path for each visitor: consumers went to the store locator, while businesses went directly to the registration form. The result: a 35% increase in business registrations and 4,800 additional store locator clicks, all without additional advertising costs.
Case 2 – Packaging webshop: 35% increase in sample requests
For a Utrecht-based packaging specialist, the ‘free sample’ button proved to be the fastest conversion button. The bot included two options: “Request a free sample” or “Ask your question via WhatsApp.” Both buttons were visible on desktop, while only WhatsApp was visible on mobile for maximum user-friendliness. Within one month, the share of sample requests via the bot increased from 3% to 17% – good for dozens of additional quotes per week.
Case 3 – Fellow (Social Road): +300% demo bookings
Fellow, Social Road’s own social media platform, relied on two core conversions: a free trial and a live demo. The trial went well, but demo requests remained stuck at twenty per month. By placing a Leadbot with a built-in Calendly calendar on questionable pages like rates and competitor comparisons, visitors could choose a time slot in two clicks. In the first month after going live, the number of demos reached 87, half of which became customers immediately.
What can you do today?
- Choose one primary action (demo, quote, sample) and make it unmistakable in your Leadbot.
- Personalize per device: WhatsApp on mobile, extensive selection on desktop.
- Place the bot at moments of doubt – such as pricing or comparison pages – for maximum impact.
- Measure and optimize via Leadinfo: see exactly which company clicks on which question and adjust your flows accordingly.
Conclusion: Start small, win big
These cases show that a few targeted bot questions quickly lead to more website conversions, sometimes to growth of hundreds of percent. Whether you’re a Belgian wholesaler, a Dutch webshop, or a SaaS company: start with one simple flow, test on both desktop and mobile, and scale based on what works.
Want to get started? Try Leadbot free for 14 days and discover how many extra conversions your website can generate.