Why You Need to Know Who Visits Your Website
Most B2B websites convert less than 2% of their traffic. The remaining 98% stays anonymous. They view your products, read your content, compare you with competitors – but leave your site without a trace.
This has direct consequences. You invest in SEO, advertising, and content, but you don’t know which companies you’re reaching. Your sales team misses opportunities to follow up on warm traffic directly. And your marketing budget works largely in the dark.
Traditional analytics like Google Analytics show what visitors do. Leadinfo shows who they are. That difference is crucial for effective B2B lead generation.
Traditional Methods to Track Website Visitors
Different tools try to provide insight into your website traffic:
Google Analytics is the standard for measuring website behavior. It shows pageviews, bounce rates, and conversion funnels. But it doesn’t identify individual companies. You see numbers, not names.
IP addresses can theoretically reveal companies. In practice, this is unreliable. Many companies use shared IP ranges, VPNs, or work from different locations. Manual IP lookup is time-consuming and inaccurate.
Contact forms only work when visitors actively convert. For the 98% who don’t fill in forms, you remain without information. You miss all warm traffic still in the orientation phase.
Cookies are becoming increasingly restricted by legislation (GDPR, ePrivacy) and browsers (Safari, Firefox). Cookie walls require consent and disrupt user experience. And for B2B identification, cookies aren’t effective enough.
The conclusion: traditional methods provide insufficient insight into who visits your website.
How Leadinfo Identifies Companies
Leadinfo uses a fundamentally different approach: cookieless company identification. The platform analyzes network metadata from website visitors and matches this with a European business database of 220 million organizations.
Here’s how it works:
- A visitor arrives on your website
- Leadinfo analyzes the network connection (IP, ASN, location)
- The system matches this data with the company database
- If there’s a match, the company appears in your dashboard
- You immediately see: name, industry, size, location, and viewed pages
This happens completely without cookies, without device fingerprinting, and without personal data. Leadinfo identifies companies, never individuals.
The identification rate is between 35-40% – the highest rate in Europe. That means for over a third of your traffic, you know exactly which company is behind the visit.
Converting website visitors into customers starts with recognizing who they are.
What You Learn About Your Visitors
Once Leadinfo identifies a company, you immediately gain access to:
Company information: name, industry (NACE code), number of employees, revenue, and contact details. This helps you quickly determine if it’s an ICP match.
Behavioral information: which pages were viewed, how long the session lasted, what was the entry and exit page. This data reveals intent. A visitor viewing your pricing page and integration overview shows higher purchase intent than someone only reading your blog.
Return visits: Leadinfo registers all visits from the same company. You see whether an organization is visiting for the first time or has returned multiple times. Return visits are a strong intent indicator.
ICP match score: The platform compares visitors with your Ideal Customer Profile. You immediately receive a score indicating how well the company fits your target audience.
Contact details: For many companies, Leadinfo directly shows available contact information such as general email addresses and phone numbers. This accelerates your outreach.
All this data is available in real-time in your dashboard, CRM, or via notifications.
Compliance and Privacy: 100% GDPR-Proof
Privacy isn’t an afterthought – it’s the foundation of how Leadinfo works.
Leadinfo processes only business data. No personal data is collected or stored. You see which company visits your website, never which individual person.
The legal basis is Article 6(1)(f) GDPR – legitimate interest. B2B organizations have a legitimate business interest in knowing which companies show interest in their products or services.
Leadinfo is completely cookieless. No cookies are needed for identification. That means: no cookie consent banners, no GDPR hassle, no impact from browser restrictions.
All data is hosted in EU-only datacenters (Ireland and Frankfurt). There is no data transfer to the US or other third countries. This makes Leadinfo fully Schrems II compliant.
Security is certified according to ISO/IEC 27001:2022, with annual audits by LRQA. This guarantees professional information security.
Companies can opt out via the Leadinfo opt-out page. Opt-outs are processed within 48 hours.
From Insight to Action: What Do You Do With This Data?
Seeing who visits your website is step one. The power lies in what you do with that information.
Direct sales follow-up: Suppose an ICP company visits your pricing page and views three product pages. Your sales team receives an immediate notification via Slack. They can contact them the same day with relevant context: “I saw you were interested in [product]. Can I help you further?”
Automatic CRM sync: Leadinfo integrates with 70+ platforms like HubSpot, Salesforce, and Pipedrive. Identified companies are automatically created as leads in your CRM. Including all behavioral data and ICP scores.
Cookieless retargeting: Upload identified companies to LinkedIn Ads or Google Ads Customer Match. This way you can retarget website visitors throughout the entire funnel without cookies.
Marketing attribution: Link website identification to your campaign data. See which ads, content, or channels attract the most valuable companies. This optimizes your marketing ROI.
Personalized outreach: Use the behavioral data for relevant communication. If a company views your integration pages, send an email about your CRM connections. If they read case studies, share similar customer results.
How to get more customers from your website all become more effective when you know who your visitors are.
Key Benefits Summarized
Website visitor identification transforms how you approach B2B marketing and sales:
- Visibility: 35-40% of your traffic becomes identifiable. You finally see which companies show interest.
- Speed: Respond in real-time to high-intent visits. No waiting days for someone to fill in a form.
- Conversion: Higher lead-to-deal ratios through warm follow-up at the right moment.
- Efficiency: Focus sales on accounts with proven interest. No more cold calling.
- ROI: Better marketing returns through insight into which campaigns attract real ICP companies.
- Compliance: 100% GDPR-proof, no cookies, no personal data, EU-only hosting.
Leadinfo has been running since 2017 and serves 20,000+ European B2B companies. The platform integrates seamlessly into your existing marketing and sales stack.
Curious what it can mean for your website? View our pricing and start a free trial.
Frequently Asked Questions
Can you see individual people who visit your website?
No, Leadinfo only identifies companies, never individual people. The platform processes business-level data without personal information. You see the company name, industry, size, and behavior – but no names, email addresses, or other personal information of individual visitors. This makes it 100% GDPR-compliant.
How accurate is website visitor identification?
Leadinfo identifies 35-40% of your website traffic – the highest rate in Europe. Accuracy depends on factors such as the type of business network and location. Large companies with their own IP ranges are easier to identify than small organizations working via shared networks. The database is continuously updated for maximum coverage.
Does this work without cookies?
Yes, Leadinfo is completely cookieless. The platform uses network metadata and IP matching, no cookies or device fingerprinting. This means you don’t need cookie consent banners for visitor identification. It works independently of browser restrictions like Safari’s ITP or Firefox’s Enhanced Tracking Protection.
Is this legal under GDPR?
Yes, Leadinfo operates under Article 6(1)(f) GDPR – legitimate interest. B2B companies have a legitimate business interest in knowing which organizations show interest. Leadinfo only processes company data (no personal data), is ISO 27001 certified, and hosts all data in EU datacenters (Ireland + Frankfurt). There is full transparency via the privacy policy.
Can I connect this to my CRM?
Yes, Leadinfo integrates with 70+ platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, and Zoho. Identified companies are automatically created as leads or contacts in your CRM. The sync happens in real-time and includes all behavioral data such as viewed pages, session depth, and ICP scores. Slack, Teams, and marketing automation tools are also supported.
