Persona Insights in 2 minutes
Watch this video, in which we explain in 2 minutes what Persona Insights is, how it works, and how you can start using it:
Website identification: from rich insights to concrete signals that call for follow-up.
Real signals, real opportunities: how it works. Persona Insights works through two mechanisms.
- When a visitor fills out a form, we link the submitted email address directly to our database.
- And through unique tracking URLs in email campaigns, we recognise returning clicks.
No extra scripts, no hassle. This way, you connect companies to actual people.
Persona Insights: fully GDPR-proof
Persona Insights only shows individuals after a voluntary action, such as submitting a form or clicking via a tracked link. No third-party cookies, no data sharing — all data stays first-party within your Leadinfo environment. Only business-related information and fully within GDPR and legitimate interest boundaries.
Available in the Scale and Pro plan
Please refer to our help documentation for more information and get started right away. Go to your Leadinfo dashboard, open settings, and switch it on. Just a few clicks and every visitor gets a face.
