Leadinfo blog

Most B2B websites see only 2% of their traffic convert. The remaining 98% remains unidentified at company level. As a marketer, you naturally want to know which companies are showing interest. But is that actually allowed under GDPR? In this article, we explain precisely what is and isn’t allowed, and how you can gain GDPR-compliant insight into your website traffic.

If you manage a B2B website, you want to know which companies are showing interest. Visitor identification makes this possible. But does this fall under GDPR? And can you use this technology without consent? In this article, we explain how visitor identification works, why company data doesn’t fall under GDPR, and how to deploy this technology legally. Plus: what you need to arrange to guarantee compliance.

Many B2B marketers want to know which companies visit their website. But can you deploy IP-tracking tools without explicit consent? And what are the rules under GDPR? In this article, we explain clearly when you do and don’t need permission, and how you can identify business data without violating privacy regulations.

You invest in SEO, advertising, and content. Traffic grows. But 98% of your visitors remain unidentified. You don’t know which companies are showing interest, who returns, or which pages signal buying intent. Without cookieless visitor identification, you miss concrete pipeline opportunities. Marketing sees statistics, but sales needs names. The solution? Identifying website visitors without cookies or personal data – fully GDPR-compliant. Leadinfo has been doing this since 2017 for over 20,000 European companies. In this article, we explain how cookieless identification works, what you see from identified companies, and why this technology is 100% compliant.