Here’s what you’ll learn
- How to focus on measurable, results-driven marketing and sales tactics that actually move the conversion needle.
- How to cut back on activities with no proven ROI—think random social posts, scatter-shot SEO, and generic content marketing.
Want to rewatch the webinar? Click here. The webinar is in Dutch, but you can activate the subtitles for other languages.
Efficient thinking starts with ruthless trimming
Dominiek’s first assignment for every viewer: walk through your own marketing house. Is there a long funnel bubbling away that no one can tie to closed business? Pull the plug. Spending hours on social posts that collect likes but never feed the pipeline? Turn down the thermostat. Anything that doesn’t make a demonstrable contribution to B2B lead generation gets no stage time in his playbook. Visibility matters, but only when it leads somewhere.
One touchpoint, then sales takes over
In the KR-F strategy (Customer-Relationship Phenomenon) marketing really has a single job: create one clear, measurable touchpoint that sales can plug into. From that moment on, it’s a human game. Phone calls, personal interest, genuine curiosity. Relationships almost always beat price.
Google Ads + Leadinfo: when search intent is pure gold
The fastest route to lukewarm-yet-valuable leads runs through tightly focused Google Ads linked to Leadinfo. Dominiek bids only on exact and phrase matches, attracting companies that are already searching for his exact solution. Leadinfo then shows which firm arrived via which term. Even if they stayed for just a few seconds, he calls immediately. Few competitors dare to phone that fast, so he starts the conversation uncontested.
LinkedIn Lead Ads + whitepaper: lukewarm turns warm
Not every decision-maker Googles; many scroll LinkedIn in “work mode.” For them, Smartdata runs a Lead Ad tied to a concise whitepaper. Two taps and the download lands in their inbox, while name, email and often a mobile number appear in Campaign Manager. The creative? A single square visual with a razor-sharp pain headline. No carousel, no video. Simple wins.
Call until someone answers, then listen
Sales will dial each lead up to fifteen times. That scares people, Dominiek admits, but it’s exactly why competitors drop out early. He opens with one question, never a pitch: “Did you find what you were looking for?” Then he lets the prospect talk. A first meeting often follows naturally—the lead already trusts the voice on the line.
Why the approach pays off
Companies using the method find themselves at the table earlier in the buying process. They build trust before the prospect labels themselves “warm.” When multiple quotes are finally requested, they’re no longer anonymous prices on a spreadsheet; they’re partners with a relationship. Relationships win, Dominiek repeats—unless you’re wildly overpriced.
What does this mean for your B2B lead generation?
If lifetime value is low or margins razor-thin, the KR-F method may be too expensive. But if you rely on repeat revenue or sizable deal values, profit per closed contract far outweighs marketing costs. Once set up, the workflow is largely automated, so weekly effort boils down to a few calls and small tweaks to keywords and creatives.
Dominiek ends the webinar with a grin: “Worried about giving away too much on that first call? Ask yourself how much your service is really worth.” That line sums up his philosophy: help freely, earn trust, convert.
Ready to try it yourself?
- Link Google Ads to Leadinfo so you can see exactly which search term triggered which company.
- Launch LinkedIn Lead Ads with one sharp whitepaper and a micro-targeted audience.
- Call every lead as if there’s no second chance. Listen more than you talk.
Not using Leadinfo yet? Try it free for 14 days and start improving your B2B lead generation today.