Make content available in different formats
We all like to consumer information in different manners. For example, I enjoy listening to podcasts. However, you might prefer to read a whitepaper, and someone else may favour YouTube videos. So it’s a shame to offer your most popular content in only one format.
Content marketing does not have to be synonymous with only blog posts. Online content can come in a number of different formats. From one-minute explainer videos to one-hour podcasts. So don’t hesitate to mix things up! Take your most popular content and consider repurposing it into a “how-to” video or making an explainer LinkedIn carousel post. Various formats offer users different ways to connect with your brand.
What are the most popular content formats currently? Podcasts and videos. More and more people are consuming podcasts and video content. The stats don’t lie. 50% of all US households are podcast fans, and 90% of people say that videos help them make a purchase decision and will convince them to spend more time on a page.
If you really want to stand out and attract more leads, consider adding these two formats to your content repertoire.