From using it in your lead generation strategy to being a perfect platform to retarget professionals, LinkedIn is a great social network to connect with individuals and forge a relationship with them. And if you approach this process properly, those same users can become loyal customers or future partners.
How? By using LinkedIn InMail (either Sponsored or via LinkedIn Premium) and reaching out directly to individuals. Now, much like cold calling or cold emailing, the aim of such an interaction is not selling, as nobody buys in the initial contact stage. In fact, your InMail shouldn’t even be about asking for a meeting. Rather you’re trying to build relationships with target companies and leaders and provoke curiosity from a potential buyer.
You can do this by sharing valuable content, inviting a user to a relevant event you’re hosting, solving a problem for a company and being there for them when needed.
Given the variety of reasons to reach out and connect, there’s no ultimate LinkedIn InMail message. However, there are some tips you can follow to improve your success rate. If you’re short on time, check out our ten LinkedIn InMail templates.