Leadinfo Insights

Anyone wanting to turn website visitors into customers often faces the same question: you can see which companies are visiting your site, but how do you follow up on those leads effectively and easily? In our webinar with Kixx, we show step by step how to approach lukewarm visitors in a targeted way, without cold spamming, and guide them towards a conversation and ultimately a collaboration.

The pressure on marketing budgets is increasing. While campaign costs continue to rise, management and sales teams expect more leads and higher quality. But what if your budget is limited? In our webinar with Daniel Kuipers, owner of OMA (Online Marketing Agency), we discovered that it is possible to set up a powerful lead generation approach even on a low budget.

In the world of B2B marketing and sales, it is crucial to know who is browsing your website. After all, you invest heavily in campaigns, content and advertising, and you want these efforts to ultimately result in new customers. Tools for recognising website visitors make this possible. Two well-known players in this market are Leadinfo and Lead Forensics. In this blog, we compare the two solutions side by side, so that you can make the right choice for your organisation.

The cost of lead generation is rising, and more and more B2B marketers are noticing that campaigns deliver less return. The question is: how do you generate more leads through your website without relying on expensive campaigns? Together with Renzo and Armand from Sigma Solutions, we explored how a smart content model can be the key to better leads and stronger results.

In recent years, the cost of lead generation has risen sharply. More and more B2B marketers are voicing concerns about increasing cost per lead and campaigns delivering lower returns. Sound familiar? In our webinar with Renzo from Leadgate, Team Lead Online Advertising, we dive into Demand Generation, explain what it really means, and share how you can achieve tangible results with it.

How do you make sure a creative stunt delivers not just likes, but actual revenue? In the webinar “From Disruptive Marketing to Measurable Results”, Daniel Willems and Roos Hoogewoning guided us through the entire journey: from a standout idea, via concrete traffic tactics, to a sales pipeline you can genuinely calculate.

How do you make the right choice when selecting a B2B lead generation tool? In this comprehensive comparison guide, we compare Leadinfo with Snitcher and help you make the right decision.

You’ll probably recognise this: management is asking for growth, the marketing budget is shrinking, and at the same time sales wants more and better leads. But how much should a lead actually cost? In our webinar, Tim Meijer (Sales & Account Management) and Jesse Wieleman (Team Lead Data) from SDIM explained how to calculate this.

Can you generate more and higher-quality leads with the same media budgets? In this blog, we cover a webinar recorded with Converseon Digital Agency and show you how first-party data becomes the secret weapon in your B2B lead generation mix.