Leadinfo blog

Many B2B companies chase more leads. More forms, more downloads, more touchpoints. But here’s the problem: more leads doesn’t automatically mean more revenue. In fact, an abundance of poor leads costs your sales team time, energy and trust. The real challenge? Generating quality leads that match your ideal customer profile. In this article, you’ll discover how to shift focus from volume to quality, with concrete strategies that have immediate impact on your pipeline.

Most B2B websites convert less than 2% of their visitors. That means 98% of your website traffic remains unidentified and leaves your funnel without ever making contact. The good news: with the right approach, you can transform this unknown business traffic into a predictable stream of qualified leads. In this article, you’ll learn step by step how to build a scalable B2B lead machine.

In 2026, successful lead generation is no longer about more traffic, but about working smarter with the traffic you already have. Through technological developments in AI, privacy-first tooling and buyer intent data, the focus is shifting from quantity to quality. This article takes you through the most important trends, the most effective channels and the best lead generation software for B2B companies in 2026. Whether you’re a marketing manager at a scale-up or sales director at a manufacturing company: these insights will help you generate more pipeline without doubling your budget.

In this article, you’ll discover which channels are truly effective for generating B2B leads. We’ll cover the complete mix of online and offline channels that together create a predictable lead flow.

In this guide, we compare the best lead generation software for B2B companies in the United Kingdom. We take you through the most important features, prices and practical applications. So you know exactly which tool suits your organisation, whether you are a small business or a growing SME.

We see it at almost every B2B company: the marketing department invests heavily in SEO, advertising, and content to drive traffic to the website. But once visitors land on the site, only a fraction converts. The average B2B website achieves less than a 2% conversion rate. With the right tactics, you can consistently generate more leads from your existing website traffic without needing additional advertising budget. In this article, we share 10 proven methods that B2B organizations are successfully using in 2026 to generate more leads.