Leadinfo blog

Your marketing campaigns are running. Leads are coming in. Yet revenue is lagging behind. Sound familiar? Then the problem probably isn’t the number of leads, but what happens afterwards. Because a lead is not yet a customer.In this article, we take you through the complete journey: from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to paying customer. You’ll learn how to warm up leads, follow up at the right moment, and ultimately turn them into loyal ambassadors. With practical tips from Louise and Alain of Ziedoes, Leadinfo Gold Partner and full-service marketing agency from Belgium.

98% of your website visitors leave without contacting you. That feels like a missed opportunity, and it is. But what if you could engage those visitors at the right time with the right question? That’s precisely what conversational marketing is all about. In this article, you’ll learn what conversational marketing is, why it works, and how to implement it step by step.

Your website attracts visitors daily. Google Analytics shows how many people visit, which pages they view, and how long they stay. But the answer to the crucial question remains unanswered: who are these visitors? For 98% of your traffic, this remains a mystery. This means missed opportunities for direct follow-up, lost pipeline, and lower conversion rates. In this guide, you’ll discover how you can actually see which companies are visiting your website, fully GDPR-compliant and with a direct impact on your marketing results.

Google Analytics gives you valuable insights into your website traffic. You see how many visitors you get, which pages are popular and where your traffic comes from. But GA4 doesn’t show one crucial piece of information: which companies are behind those sessions. For B2B companies, this means 98% of your website visitors remain anonymous. You know there’s interest, but not from whom. In this article, you’ll learn how to make visible which companies visit your website. Fully GDPR-compliant and without cookies.

Demand Gen is the buzzword of the moment for many marketers. But how do you ensure it goes beyond just pretty slides and actually generates more pipeline and customers? In the webinar with Leadinfo, Jordi Bron, founder of Red Panda Works, shows step-by-step how he uses Demand Gen, smart outbound, and sales intelligence to generate five times more pipeline for B2B organizations with long sales cycles. In this blog post, we summarize his approach, specifically aimed at B2B companies with high order values ​​and multiple decision-makers.

Your website attracts visitors with SEO, ads, and content. But what happens next? Most B2B companies only see numbers in Google Analytics, no names or companies. 98% of your website traffic remains unknown. These are potential customers showing interest, but staying invisible to your sales and marketing team. Identifying website visitors changes this fundamentally. You see which companies visit your site, which pages they view, and when they return. For marketing managers, this means: from guesswork to targeted action. In this article, you’ll learn in 5 concrete steps how to start identifying website visitors – fully GDPR-compliant and operational within one day.

Your website attracts traffic. You see that in Google Analytics. But which companies are behind it? For 98% of your visitors, you have no idea. That’s a missed opportunity. Because behind every visit could be a potential customer. With IP tracking, you turn anonymous business traffic into concrete leads. You see which companies show interest, which pages they view, and how often they return. All without cookies, fully GDPR-compliant. In this article, I’ll explain how IP tracking works, what you can do with it, and why it’s compliant.

You invest in SEO, paid campaigns, and content. Traffic flows in. But 98% of your website visitors disappear without a trace. You see numbers in Google Analytics, but not which companies are showing interest. This is the reality for most B2B websites: unknown business traffic that delivers no value. Website visitor identification tools change this. They reveal which companies visit your website, which pages they view, and when they return. For marketing managers, this means: less guesswork, more pipeline. In this article, we compare the best tools of 2025 and show you which solution fits your organisation best.

As soon as Dominiek, founder of Smartdata Agency, steps into the studio, he’s clear about his goal. B2B lead generation doesn’t have to be a maze. In fact, the shorter the route, the greater the chance that sales will pick up the ball. In forty minutes, he delivers a concise presentation that consistently emphasizes two principles: efficiency and human-to-human approach. In this blog post, we translate the webinar into a practical guide that helps you implement B2B lead generation as simply and effectively as possible.