Leadinfo blog

Demand Gen is the buzzword of the moment for many marketers. But how do you ensure it goes beyond just pretty slides and actually generates more pipeline and customers? In the webinar with Leadinfo, Jordi Bron, founder of Red Panda Works, shows step-by-step how he uses Demand Gen, smart outbound, and sales intelligence to generate five times more pipeline for B2B organizations with long sales cycles. In this blog post, we summarize his approach, specifically aimed at B2B companies with high order values ​​and multiple decision-makers.

Your website attracts visitors with SEO, ads, and content. But what happens next? Most B2B companies only see numbers in Google Analytics, no names or companies. 98% of your website traffic remains unknown. These are potential customers showing interest, but staying invisible to your sales and marketing team. Identifying website visitors changes this fundamentally. You see which companies visit your site, which pages they view, and when they return. For marketing managers, this means: from guesswork to targeted action. In this article, you’ll learn in 5 concrete steps how to start identifying website visitors – fully GDPR-compliant and operational within one day.

Your website attracts traffic. You see that in Google Analytics. But which companies are behind it? For 98% of your visitors, you have no idea. That’s a missed opportunity. Because behind every visit could be a potential customer. With IP tracking, you turn anonymous business traffic into concrete leads. You see which companies show interest, which pages they view, and how often they return. All without cookies, fully GDPR-compliant. In this article, I’ll explain how IP tracking works, what you can do with it, and why it’s compliant.

You invest in SEO, paid campaigns, and content. Traffic flows in. But 98% of your website visitors disappear without a trace. You see numbers in Google Analytics, but not which companies are showing interest. This is the reality for most B2B websites: unknown business traffic that delivers no value. Website visitor identification tools change this. They reveal which companies visit your website, which pages they view, and when they return. For marketing managers, this means: less guesswork, more pipeline. In this article, we compare the best tools of 2025 and show you which solution fits your organisation best.

As soon as Dominiek, founder of Smartdata Agency, steps into the studio, he’s clear about his goal. B2B lead generation doesn’t have to be a maze. In fact, the shorter the route, the greater the chance that sales will pick up the ball. In forty minutes, he delivers a concise presentation that consistently emphasizes two principles: efficiency and human-to-human approach. In this blog post, we translate the webinar into a practical guide that helps you implement B2B lead generation as simply and effectively as possible.

LinkedIn is the channel where B2B decision-makers scroll with a purpose: learning, comparing, creating shortlists… Yet, advertising here feels “expensive and complicated” for many marketers. In this blog post, based on our webinar with Max from Unmuted, we’ll show you in six steps how to make LinkedIn Ads work for you: with a focused target audience, a single message per ad, smart frequency, and retargeting that builds on website behavior you see in Leadinfo.

Chasing “more leads” is old news. Modern B2B growth is about finding the right customers, the ones who don’t haggle on price and keep your margins healthy. In our latest webinar, Jaap Jacobs, co-founder of award-winning growth-marketing agency Fingerspitz, explains how his team uses Leadinfo and AI to evolve from a lead factory into a profit engine. This article retells the conversation in story form and shows how you can follow the same path.