Leadinfo blog

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B2B Marketing, Lead generation

How-to guide: From Lead to Customer in 5 Steps

98% of your website visitors remain unknown. You invest in SEO, advertising, and content, but most potential customers disappear without a trace. The result? Sales uses cold lists, marketing can’t prove impact, and your customer acquisition costs continue to rise. How can you tackle these challenges and generate more customers from your website? We’ll show you in 5 concrete steps.

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B2B Marketing, Lead generation

How to build a profitable B2B marketing funnel: why you should start at the bottom

Most B2B marketers build their marketing funnel from top to bottom. First create broad awareness, then generate leads, and finally hope that customers emerge at the bottom. But what if this approach is actually costing you money instead of generating returns?In this article, you’ll discover an alternative strategy: the bottom-up approach to your B2B marketing funnel. You’ll learn why starting with existing customers is often more profitable than focusing on new leads, and how to make every stage of the funnel measurable and profitable.

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B2B Marketing, Lead generation

How Reliable is IP Tracking for Identifying Website Visitors?

For many B2B marketers, website traffic feels like a black box. You see visitors come and go, but who are they? Which companies are showing interest? IP tracking offers a solution by converting anonymous business traffic into valuable company insights. But how reliable is this technology actually? We will explain it in this article.

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B2B Marketing, Lead generation

What is the difference between Leadinfo and Google Analytics?

Google Analytics and Leadinfo serve different purposes. Google Analytics shows behavioural patterns and traffic metrics. Leadinfo identifies the companies behind your traffic and makes them directly actionable for sales. In this article, we’ll explain the differences and show you how to combine both tools effectively.

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B2B Marketing, Lead generation

From MQL to SQL to Customer: How to Maximise Every Lead

Your marketing campaigns are running. Leads are coming in. Yet revenue is lagging behind. Sound familiar? Then the problem probably isn’t the number of leads, but what happens afterwards. Because a lead is not yet a customer.In this article, we take you through the complete journey: from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to paying customer. You’ll learn how to warm up leads, follow up at the right moment, and ultimately turn them into loyal ambassadors. With practical tips from Louise and Alain of Ziedoes, Leadinfo Gold Partner and full-service marketing agency from Belgium.

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B2B Marketing, Lead generation

Convert visitors with conversational marketing: here’s how

98% of your website visitors leave without contacting you. That feels like a missed opportunity, and it is. But what if you could engage those visitors at the right time with the right question? That’s precisely what conversational marketing is all about. In this article, you’ll learn what conversational marketing is, why it works, and how to implement it step by step.

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B2B Marketing, Lead generation

How Can You See Who Visits Your Website?

Your website attracts visitors daily. Google Analytics shows how many people visit, which pages they view, and how long they stay. But the answer to the crucial question remains unanswered: who are these visitors? For 98% of your traffic, this remains a mystery. This means missed opportunities for direct follow-up, lost pipeline, and lower conversion rates. In this guide, you’ll discover how you can actually see which companies are visiting your website, fully GDPR-compliant and with a direct impact on your marketing results.

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B2B Marketing, Lead generation

How-to guide: see who visits your website in Google Analytics

Google Analytics gives you valuable insights into your website traffic. You see how many visitors you get, which pages are popular and where your traffic comes from. But GA4 doesn’t show one crucial piece of information: which companies are behind those sessions. For B2B companies, this means 98% of your website visitors remain anonymous. You know there’s interest, but not from whom. In this article, you’ll learn how to make visible which companies visit your website. Fully GDPR-compliant and without cookies.

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