Leadinfo blog

Discover how our software fuels business growth and enhances your sales and lead generation strategies with our comprehensive articles. Explore our company culture and updates here. We’ve got you covered, no matter what you’re seeking.

Lead generation, B2B Marketing

The 10 Best Tools to Identify Website Visitors (2025 Update)

Visitor Identification Tools reveal which companies visit your site, which pages they view, and when they show buying intent. But which tool is the best fit for your business?In this article, we compare the 10 most widely used solutions based on features, pricing, identification rates, and GDPR compliance. From European market leaders to budget-friendly alternatives.

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B2B Marketing, Sales

How to convert more leads into customers

Most companies miss out on opportunities because they don’t know which companies are visiting their website and what their interests are. With the right approach and tools, you can radically change this. In this article, you’ll discover concrete steps to convert more leads into paying customers.

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B2B Marketing, Sales

How marketing and sales work optimally together with Leadinfo

Marketing and sales should be each other’s strongest allies. Marketing generates leads, sales complains about the quality. Sales wants warm accounts, while marketing lacks insight into what truly works. The result? Missed opportunities, frustration, and a lower ROI. Leadinfo solves this by giving both teams real-time access to the same business insights. This way, marketing knows which campaigns convert, and sales immediately sees when an ICP account with high purchase intent visits your website. This article explains how Leadinfo aligns marketing and sales, and why it dramatically improves your pipeline.

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How Leadinfo Improves Your Marketing ROI (incl. Examples)

Leadinfo identifies unknown visitors and transforms anonymous traffic into concrete pipeline opportunities. The result? Companies like Yungo achieve 40% more conversions from the same advertising budget. In this article, you’ll learn how Leadinfo measurably improves your marketing ROI, the mechanisms that make this possible, and how other B2B marketers are successfully implementing this.

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Connect Identified Website Visitors to Your CRM: Here’s How

You’ve installed Leadinfo and finally see which companies visit your website. But what’s next? Manually transferring that list of visitors to your CRM is time-consuming and error-prone. And by the time sales gets to work, the moment has often passed. The solution: automatically connect your identified website visitors to your CRM. In this article, you’ll learn how to set up that connection, which CRM systems Leadinfo supports, and how to get all your visitors into your pipeline automatically within minutes.

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Top 5 Signals That a Website Visitor Is Ready to Buy From You

As a marketing- or sales manager, you want to know which companies have high purchase intent. With the right signals, you’ll see not only who visits your site, but also when they’re seriously interested. This article shows you the 5 buying signals you need to recognise to increase your conversion rate directly.

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B2B Marketing, Sales

Improve your account-based marketing with Leadinfo in 5 effective steps

Account-based marketing (ABM) transforms how B2B companies grow. Instead of casting a wide net, you focus on specific high-value companies. The result? Higher conversions, shorter sales cycles and more efficient use of your marketing budget.But ABM requires you to know precisely which companies are showing interest. Finding the right customers starts with visibility. In this article, you’ll discover how to strengthen your ABM approach with Leadinfo in 5 concrete steps.

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B2B Marketing, Sales

How to Convert Identified Website Visitors into Leads

Your website attracts companies. Leadinfo shows you which companies they are. But how do you ensure these identified website visitors actually become leads? In this article, you’ll discover five concrete steps to go from website traffic to qualified sales conversations.

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From Click to Customer: How Sales Benefits from Identifying Website Visitors

Your website attracts companies. They view your product pages, read your blogs, download content. But 98% remain unknown. For your sales team, this means missed opportunities, because without knowing who visited, targeted follow-up is impossible. Identifying website visitors changes this completely. Sales gains immediate insight into which companies show interest, what they view, and when they return. From reactive waiting to proactive action.

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