Why Unknown Business Traffic Limits Your Sales Potential
Google Analytics shows you how many visitors there are, but not who. You see sessions, bounce rates, page views. What you don’t see: which companies are behind those numbers, whether they match your ICP, and whether they show buying intent.
This blind spot directly costs sales potential. Sales doesn’t respond to warm traffic. Companies viewing your pricing page three times remain invisible. Prospects ready to convert disappear without your team noticing.
The consequence? Your team calls cold lists whilst warm prospects browse your site. The timing never aligns. Companies that return – often the strongest buying signal – remain completely off the radar.
How Website Visitor Identification Transforms the Sales Funnel
Website visitor identification reverses this. Instead of anonymous sessions, you see concrete company names, complete with contact information and behavioural insights. The system matches IP addresses with a European business database and enriches this data in real-time.
For sales, this means direct action. As soon as an ICP match visits your site, the company appears in your dashboard. You see which pages they view, how often they return, and whether they consult high-intent content.
These insights change your approach. Sales no longer calls blind. They know which company shows interest, what their focus is, and when the moment is perfect. Successful companies automate this follow-up completely and connect it directly to their CRM.
Concrete Sales Advantages: From Reactive to Proactive
The difference lies in timing and context. Sales responds immediately when a target account visits your site. No waiting for forms to be completed. No hoping they return.
Your system automatically scores visitors on ICP fit. Companies with the right size, sector, and behaviour receive priority. Returning visitors trigger Slack alerts. Your team knows immediately when warm prospects are active.
The impact is measurable. Outreach becomes 3x more effective because you call at the right moment, with relevant context. You know the company just viewed your integration page, or returned three times to pricing. This knowledge makes your first conversation more relevant and converts faster to appointments.
Leadinfo customers see an average doubling of their SQL rate within three months. The reason? Sales only works with warm traffic.
Practical Example: From 200 Visits to 40 Qualified Leads
Take an average B2B site with 200 unique visitors per week. Without identification, they remain anonymous. With website visitor identification, you immediately see 70-80 company names (35-40% identification rate).
Of this group, approximately 40 companies match your ICP. They’re large enough, in the right sector, showing buying intent. Sales receives these 40 leads automatically in their CRM, complete with company data and page history.
The result? 40 qualified, warm leads per week. Leads that sales can immediately work with. Conversion ratios increase, cycles become shorter, no more time spent on cold prospecting.
Companies with good CRM integrations automate the entire process and score even higher through smart triggers and alerts.
Privacy and Compliance: Safe Identification Within GDPR Frameworks
Website visitor identification uses a cookieless solution. The system identifies companies – not individuals. This is crucial. No personal data is collected, stored, or processed. Only business information.
Legally, this falls under Article 6(1)(f) of GDPR: legitimate interest. Companies may use business contact details of other companies for legitimate business purposes. No consent required, no cookie banners necessary.
The technology runs entirely in Europe. Data is stored in Irish and German data centres, with ISO 27001 certification. No transfers to the US, no American cloud processors. Full compliance with Schrems II.
For sales: no legal risks, no GDPR concerns, no compliance blockades. GDPR-compliant through our cookieless solution. Business data only.
Implementation: Live for Your Sales Team in 5 Minutes
Technical complexity? Zero. You place one tracking code on your website. Done. The system begins identifying immediately.
The power lies in the connections. Direct CRM integration with HubSpot, Salesforce, Pipedrive, or 70+ other platforms. Leadinfo automatically pushes identified companies to your CRM, including metadata and behavioural data.
Slack integration provides instant alerts. When a high-value account visits your site, sales receives an immediate notification. Including company name, pages viewed, ICP score.
No technical knowledge required. No developers. No months of implementation. Your team can start working with concrete leads within an hour.
Key Benefits at a Glance
Identification Rate: 35-40% of your B2B traffic becomes identifiable. Best-in-market for Europe, thanks to an extensive business database and advanced matching.
Sales Efficiency: Your team works only with warm leads. No cold calls, no shotgun approach. Every prospect you call has already shown interest.
ROI and Cycle: Shorter sales cycles, higher conversion ratios, measurable ROI within months. Companies see an average of 40% shorter cycle times because timing and context are perfect.
Compliance: Full GDPR compliance, ISO 27001 certification, EU-only hosting. No risks, no legal questions. Our cookieless solution ensures complete privacy compliance.
Frequently Asked Questions
How does identifying website visitors work exactly?
The system identifies companies via IP matching and network metadata. Each IP is linked to a European business database with 220+ million profiles. The result: company name, sector, size, and contact details. This happens through our cookieless solution, without personal data. Only business information is shown.
Is website visitor identification GDPR-compliant?
Yes, fully compliant. The system operates under Article 6(1)(f) GDPR – legitimate interest for business purposes. Only business data is processed, no personal information. Hosting occurs exclusively in EU data centres (Ireland + Frankfurt) with ISO 27001 certification. Our cookieless solution ensures no fingerprinting and no transfers to the US.
What percentage of my visitors can I identify?
The identification rate is between 35-40% for B2B traffic. This is the highest ratio in Europe, thanks to extensive coverage in Benelux, DACH, and Nordics. Consumer traffic is not identified. The more B2B traffic, the higher the absolute numbers.
How quickly can my sales team get started?
You’re live within 5 minutes. Place the tracking code, connect your CRM (HubSpot, Salesforce, Pipedrive), activate Slack alerts. Your first identified companies appear directly in the dashboard. No technical knowledge required.
What’s the difference with Google Analytics?
Google Analytics shows numbers: sessions, page views, bounce rates. Leadinfo shows who: concrete company names, contact persons, ICP matches, and intent signals. GA is analytical, Leadinfo is actionable. One tool measures traffic, the other generates leads for your sales team.
