The right B2B lead-generation platform can help your marketing and sales teams focus on prospects who are already interested in your company’s services. These tools let you recognise potential customers and, in some cases, follow them up.
Last year HubSpot acquired the US-based Clearbit and integrated it into its software as Breeze Intelligence. This guide compares the main categories so that you can make the right choice.
Contents
- What is Leadinfo?
- What is Breeze Intelligence?
- Comparison table
- Leadinfo vs. Breeze Intelligence: the biggest differences
- Data sources and quality
- Pricing
- Integrations
- Reviews
- Leadinfo vs. Breeze Intelligence: summary
1. What is Leadinfo?
Leadinfo is an all-in-one B2B platform that recognises company visits to your website, identifies the decision-makers and offers automatic follow-up for the most important leads. Within five minutes you can request a trial, install the tracking code and start seeing visitors. The tool runs entirely within the EU, can operate without cookies and is up and running in under five minutes.
In short, Leadinfo offers:
- Real-time identification of visiting companies
- Contact details (email, LinkedIn, phone) at no extra cost
- Cookieless tracking, fully GDPR-proof
- 70+ integrations with CRM and marketing software
2. What is Breeze Intelligence?
Breeze Intelligence is part of HubSpot’s AI suite Breeze and enriches existing contact and company records in HubSpot with external data. The module works on credits: every enrichment costs points on top of your regular HubSpot licence. Breeze Buyer Intent lets you see which companies visit your site, but it is limited mainly to the US market and offers only restricted coverage in the EU.
In practice, this means:
- Company recognition, but limited outside the United States
- AI-driven enrichment of existing HubSpot records
- Requires a paid HubSpot plan plus credit bundles
- Works exclusively inside the HubSpot ecosystem
3. Comparison table
We compared both Leadinfo and Breeze Intelligence on several key aspects of a B2B lead generation tool. Below are our findings:
| Component | Leadinfo | Breeze Intelligence |
|---|---|---|
| Product | Complete lead-generation software | HubSpot add-on for CRM enrichment |
| Purpose | Turning anonymous visitors into paying customers | Enriching existing CRM data |
| Regional coverage | Unrivalled in the Benelux, DACH, Nordics and UK | Strong in the US, limited data elsewhere |
| Contact data | Included (email, LinkedIn, business + mobile phone) | Not included; costs credits per enrichment |
| Lead scoring | Automatic detection of hot leads | Manual set-up required, not included |
| Setup time | < 5 minutes | Requires full HubSpot implementation |
| Data processing | Servers within EU, GDPR-compliant, ISO 27001 | Uses US-based Clearbit data processed in the US |
| Cookieless | Yes | No (cookie consent always needed) |
| Integrations | 70+ (incl. HubSpot, Salesforce, Pipedrive, LinkedIn) | HubSpot-only |
| Pricing model | Subscription from €69 | Paid HubSpot licence + €30 per 100 credits |
4. Leadinfo vs. Breeze Intelligence: the biggest differences
Both tools help you identify which companies visit your website, but each has a different approach to tracking. Below, we’ve described the phases within the tools:
| Phase | Leadinfo | Breeze Intelligence |
|---|---|---|
| Recognition | Recognises anonymous visitors and immediately supplies contact data | Recognises anonymous visitors |
| Identification | Instantly shows who the decision makers are | Enriches existing HubSpot records with extra fields on demand |
| Introduction | Sales receives warm leads, including decision maker details, that can be followed up inside Leadinfo | HubSpot AI adds buying intent to existing deals, but sales must still judge lead warmth and decide whom to contact |
Further key differences
- Implementation & speed – Leadinfo is live within minutes; Breeze needs a full HubSpot setup.
- Privacy & hosting – Leadinfo is 100 % EU-hosted and cookieless; Breeze processes data in US data centres and relies on cookies.
- Pricing model – Leadinfo has one fixed subscription with tiers for recognised companies and optional add-ons; Breeze charges per enrichment on top of your HubSpot licence, so costs can rise quickly.
5. Data sources and quality
A key differentiator for B2B lead generation software is the data sources they use, their coverage for identifying companies, and the quality of the data. We examined the data sources of both Leadinfo and Breeze Intelligence.
| Leadinfo | Breeze Intelligence (Buyer Intent) | |
|---|---|---|
| Database size | 220 + million companies, 45 data points per record, active in 195 + countries | ± 200 million buyer & company profiles merged from ± 40 sources |
| Geographic focus | Especially strong in Europe (NL, BE, DACH, Nordics, UK) thanks to own crawler network and recent acquisitions (e.g. LeadRebel, CANDDi) | Clearbit database: excellent in US, variable and limited elsewhere |
| Sources & enrichment | – Public registers (e.g. Chambers of Commerce) – Own crawlers & partnerships – Real-time IP matching | – Clearbit data + third-party vendors – AI-assembled intent signals inside HubSpot |
| Data quality | – High accuracy in Europe, good and growing coverage worldwide – EU hosting, GDPR & ISO 27001 guarantee data quality & security | AI-driven quality control improves legacy data, but reviewers still note duplicates/ outdated records |
| Access & use | In-platform and exportable; contact data always included | Only within HubSpot portal; every enrichment costs credits (extra money) |
What this means in practice
- Leadinfo offers the highest match rate for website visitors—especially for European organisations—thanks to 45 rich data points on both company and contact level.
- Breeze Buyer Intent is ideal for enriching existing HubSpot records worldwide. Quality has improved since the Clearbit acquisition but still shows ageing data and depends on external sources; recognition performs best for the US market.
6. Pricing
In terms of rates, both Leadinfo and Breeze Intelligence use different pricing
Leadinfo pricing
Choose from three plans, depending on integrations or number of users. The only variables are the number of recognised companies and any add-ons for follow-up. Plans can be monthly or yearly and start at €69 per month.
Breeze Intelligence pricing
Breeze Intelligence has a more complex pricing model. You first need a paid HubSpot license and then pay per enrichment with credits. As your database or usage grows, you purchase additional bundles, and the costs quickly mount. Breeze Intelligence is part of a paid HubSpot package, which means you’ll incur additional costs. In addition, you pay (currently) €30 per 100 credits.
Concretely speaking, Leadinfo is more attractive for companies that want predictable, scalable spending and don’t want to be hit with costs right away, while Breeze is especially worthwhile if you’re already heavily invested in HubSpot, need relatively few enrichments, and can budget for variable credit costs. Also, keep in mind that you’ll need the Sales module within HubSpot if you want to use follow-up, which also entails additional costs.
7. Integrations
A key factor in choosing a tool like Leadinfo or Breeze Intelligence is how well it integrates with your organization’s existing software stack. Seamlessly routing leads to your CRM or marketing automation system can make the difference between a standalone data tool and a powerful growth engine.
Integration options of Leadinfo
Leadinfo offers over 70 native integrations with popular CRM and marketing tools. These include integrations with HubSpot, Salesforce, Pipedrive, Zoho, and Dynamics 365 for CRM, and with Mailchimp, ActiveCampaign, and Sendinblue for marketing automation. Leadinfo also supports integrations with collaboration tools like Slack and Microsoft Teams, so you can send real-time notifications directly to your sales team. Custom connectivity with hundreds of other applications is also possible via Zapier and Make.
Integration options of Breeze Intelligence
Breeze Intelligence is fully integrated into the HubSpot ecosystem. It enriches data and provides AI insights within HubSpot’s own Marketing, Sales, and Service Hubs. External integrations are limited. The enriched data is only accessible within the HubSpot environment, meaning you’ll be dependent on HubSpot’s Marketplace for any external integrations.
For companies using multiple tools alongside their CRM and seeking maximum flexibility, Leadinfo is the better choice thanks to its broad integration options. Breeze Intelligence is particularly suitable for organizations operating entirely within HubSpot and not requiring data exchange with other tools.
8. Reviews
User experience is often a decisive factor in choosing a tool. Because no matter how well we explain Leadinfo’s performance, it ultimately comes down to the user’s opinion. How do current customers rate Leadinfo and Breeze Intelligence? And which points stand out when you look at online reviews?
Reviews about Leadinfo
Leadinfo is praised by users for its user-friendliness, rapid implementation, and strong data quality, especially within Europe. On G2, Leadinfo has an average score of 4.6/5, with customers often citing real-time company identification and cookieless tracking as key advantages. The transparent pricing structure with no hidden fees is also considered a plus.
“Leadinfo has helped us increase our market reach. We now have 34% more leads in our sales pipeline compared to eight months ago.”
Samuel Akesson, International Business Development Manager at INSYS icom
Reviews about Breeze Intelligence (Buyer Intent)
Breeze Intelligence scores an average of 4.2/5 on platforms like the HubSpot App Marketplace and G2. Users appreciate the deep integration with HubSpot and the AI enrichment of existing data. However, there are also criticisms. Reviewers point to the reliance on credits, the rapidly rising costs with intensive use, and the lack of cookie-free tracking, which could pose challenges in the EU.
9. Leadinfo vs. Breeze Intelligence: summary
Both Leadinfo and Breeze Intelligence offer valuable capabilities for companies looking to get more out of their website and customer data, but the choice depends heavily on your situation.
Why choose for Leadinfo?
- Complete all-in-one solution for recognition, identification and follow-up
Leadinfo is a full B2B lead-generation tool that converts anonymous website visitors into hot leads, all for one fixed, transparent price. - Unrivalled coverage
With a database of more than 220 million companies across 195+ countries, Leadinfo offers very extensive coverage for company recognition both inside and outside Europe. - 70+ integrations
With over 70 integrations, Leadinfo fits practically every tech stack, enabling you to start attracting new potential customers quickly.
Why choose for Breeze Intelligence?
- Recognising companies on your website
Breeze Intelligence recognises anonymous website visitors but does not provide a solution for identifying contacts or pinpointing the warmest leads for follow-up. - Integration within the HubSpot ecosystem
This add-on is ideal for businesses that already operate entirely in HubSpot and have no extra tools in their tech stack such as CRMs, marketing analytics, monitoring or automation platforms. - Large data set in the US
Breeze Intelligence has an extensive network of more than 200 million profiles, which offers broad coverage mainly within America. Coverage outside America is limited.
We hope this comprehensive comparison guide on Leadinfo vs. Breeze Intelligence has helped you. The best way to assist you is to experience Leadinfo yourself. Try us free for 14 days. Request your trial here. It is completely free and without obligation, and you do not need to provide any payment details.