Google Tag Manager + Leadinfo integration

With Google Tag Manager’s DataLayer, you can send information from your website to Leadinfo. This allows you to visualize important actions, such as conversions or downloads on your website, in Leadinfo.

Measure events without changes to source code

Not every website manager has direct access to the source code of all pages. Thanks to the integration with Google Tag Manager, you can track events like button clicks, downloads, or pop-ups via tags and triggers and forward them to Leadinfo, without having to tinker with the website’s source code.

Flexibility and customization in which events you want to follow

You can customize which variables you use (e.g., “Click URL” or “Click Text”) to define triggers. This allows you to precisely define which clicks, forms, and popups you want to measure, and connect them to Leadinfo using a custom URL (“setCustomUrl”) in Leadinfo. This way, you only receive the data relevant to your goals.

Better visibility/insight into visitor behavior in Leadinfo

Door gebeurtenissen via Google Tag Manager naar Leadinfo te sturen als “paginaweergave” met aangepaste URL’s, krijg je inzicht in welke bedrijven bepaalde belangrijke acties uitvoeren (zoals downloaden, formulier invullen, klikken op contactknop, etc.). Dat helpt bij het begrijpen van prospectgedrag en prioriteren wie je als eerste op dient te volgen.

How does the Google Tag Manager integration work?

To integrate, just head to Leadinfo and then to Settings > Integrations > click Google Tag Manager. For more information, please read our documentation on this integration.

We help you with all your questions about this integration.

How much time does it take to set up the connection between Leadinfo and Google Tag Manager?

You can set up the connection between Leadinfo and Google Tag Manager in just a few minutes. Activate the connection in Leadinfo and follow the steps to activate it.

Are there any costs associated with using this integration?

Leadinfo has no additional costs associated using this integration. However, Google Tag Manager may incur additional costs, such as purchasing a specific package or functionality. Consult the documentation for Google Tag Manager for more information.

What can I do if I need help setting up this integration?

We recommend consulting the documentation from us or from Google Tag Manager. If you’re still having trouble, please contact your IT department, who may be able to help you set up the integration.

If you’re still having trouble, please feel free to contact us. We’re happy to assist you and answer any questions you may have.

Can I set which data will, or will not be synchronized?

For most integrations, you can configure this yourself. Consult our documentation to see which data you can sync between Leadinfo and Google Tag Manager.

What about GDPR if I use an integration?

Leadinfo complies with GDPR legislation. When you activate a connection, only the business information Leadinfo recognizes from your website visitors is sent, such as company name, industry, and company contact details.

In addition, you always have control: you decide which leads and data are transferred to your CRM or marketing tool and can disable connections at any time. This allows you to work securely and transparently.

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